Starbucks Prices Are Going Up
Starbucks are raising the prices of all coffee drinks by 5%. They are even increasing the price of all coffee beans by 50 cents a pound.
Currently, a tall, or 12-ounce, cup of Starbucks coffee costs $1.40 to $1.65. Twelve-ounce lattes cost $2.40 to $3.10, depending on the market, and a tall mocha costs $2.70 to $3.40. (via)
Apparently the price of Starbucks coffee is seen as a benchmark for all coffee prices. Personally I thought Starbucks was always more expensive.
During the last price hike back in 2004, Slate had this to say:
If Starbucks delivers more caffeine per cup than its competitors, and if people buy coffee primarily because it is an efficient caffeine delivery, then Starbucks’ high prices don’t seem so high. You’d have to buy a lot more Coke, or coffee from the guy on the corner, to get the same rush you can get from a Starbucks. If one dose is enough to get you through the day, in other words, Starbucks’ expensive brews could save you both time and money.
Interesting comments… it seems caffeine per cup is a factor…
