Mother Energy Drink

Coca-cola is pouring $10 million (Australian dollars) into marketing a new energy drink called “Mother”. The drink will be released in Australia – where Red Bull and V hold a massive 94% of energy drink sales at convenience stores.

Coca-cola has had no luck in cracking the energy drink market down under (Lift Plus and Burn). They will be marketing Mother to young men as an all-natural drink with attitude; the branding on the cans is gothic and reminiscent of a tattoo. (via Sydney Morning Herald).

Interesting name – Mother. Imagine all the one liners they could come up with.

UPDATE: Find out the caffeine content of Mother here.

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112 Comments

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bÐ- January 11th, 2007 7:56 am

This is by far the worst tasting energy drink I’ve
ever tasted. The smell is somewhat similar to ginger
beer. The taste is… something completely different.

Gets the big thumbs down for me.

Shaumac January 11th, 2007 9:15 pm

I just tried a can of this stuff and it was weird to say the least, the overpowering smell of ginger is a real turn off, but the taste had a weird almost spicy tang to it.

That was probably my first and last can, back the the old RB for me…….

Stan January 13th, 2007 7:01 am

I have been playing poker at crown during the aussie millions and they have Mother free in the fridges near the tables. Dont bother the stuff is crap and it makes you delusional.

Tyler January 15th, 2007 8:45 pm

I agree with you guys… Can looked cool, thought I’d try something different… tasted like ass. Didn’t know it was made by Coca Cola at the time, had another look at the can and saw their logo… What are you doing Coke? I know plenty of people that much preffered Lift Plus over this crap. I also tried the new Berry V over here… whilst it’s better than Mother, it’s still pretty bad… Back to Red Bull… More expensive, but much nicer.

DF January 16th, 2007 1:22 am

I think it tastes great and beats the battery acid taste of red bull any day. I will never buy another red bull again.

Carin January 18th, 2007 3:01 am

OMG!!!!!!!!!! What the hell was coke thinking!!!!! This stuff is SOOOO FERAL!!!!! I totally agree with the ginger thing, almost tastes like ginger beer mixed with coke with some other odd flavouring!!!!!!!! NEVER BUY THIS DRINK!!!!!!!!!! STICK TO RED BULL!!!!!!!!!!

Caz January 18th, 2007 3:05 am

Wow!!!!! Was I in for a shock or what!!!!! I was like hey cool an energy drink by coke, this should by yum!!!!! Boy was I compleatly wrong!!!!!!! It tastes like ants!!!!!!!! You know that peppery/spicy taste when you accidently eat an ant!!!!!!

M-Man January 18th, 2007 5:23 pm

I actually like this Mother stuff a lot more than red bull. I also prefer V to Red Bull, but only slightly. I like ginger beer too :-) The label shows that Mother is approx 75% apple and lemon juice (concentrate) which kinda makes me feel better about it than some of the other sugar water out there. Also, the label shows how much caffeine (same as Red Eye) but not how much guarana and the other bits. I want to know! Previously I was mainly a Red Eye afficinado, but now I will be buying this stuff too. Each to their own.

Nathan January 18th, 2007 9:29 pm

“Mother” came highly recommended by a work friend of mine. I checked BP, they had it there so get one.
I don’t mind the taste, I wouldn’t say it is DELICIOUS but its certainly not disgusting. I drink energy drinks for the effect they have anyway, not the taste.

The first time I tried it I got the best buzz from it, i was all jittery and my thoughts got faster and it was harder to moderate my actions. A few hours after drinking it I got a pretty bad energy low.

I have had another 4 since my first time and for me, my first one was the best in terms of its effects. When i drink it now, it’s effects are like any other energy drink.

Has anyone else found this?

harley January 19th, 2007 2:15 am

mother is the gayest drink ever

hello January 19th, 2007 2:17 am

it tastes bad dont buy it

Boxer January 20th, 2007 11:55 pm

This drink is the biggest mistake by coke ever. i bought it earlier n took 1 sip n threw it out, it smells like shit n tastes like barbecue sauce. never again! id pay 3 times as much 4 a V or RB anyday

Crystal January 21st, 2007 3:47 pm

i didnt mind it
i like v alot better the red bull
to me its give a better effect
but mother..
FAR OUT
i was like zooooooooooom for awhile
its really good
but v will always be my fav

Rhapsody January 22nd, 2007 10:59 pm

I Actually like this mother drink! its WAAAAAAAAAAAAAAY betta the redbull! v is ok! i really like the label!!!

Hilly January 22nd, 2007 11:42 pm

I am a massive energy drinker and drink a lot of coffee also, the kick caught me by suprise… hit me way harder than the others… and no chemical aftertaste…
This is cool…

Mike22 January 23rd, 2007 10:29 pm

yeah Nathan i have found the same, mother gives you the best buzz out of all of the energy drinks,an tasts better then a berocca, to bad you can only have 2 a day, i give it the thumbs up

steven jones January 29th, 2007 4:44 pm

I LOVE IT! Tastes brilliant, and gives an energy kick 10x more than V and RedBull. Besides RedBull smells like the little urinal cakes in public toilets.

Jase January 29th, 2007 4:46 pm

Damn this gives you a hit!!! This is my new energy drink from now on. Trading in the V.

Steven January 29th, 2007 8:14 pm

Yer, well i like this stuff.. i saw it first on sale at woolworhs at warringah mall in new south wales.. and they had it on sale for marginally over 2 bucks, i gave it a try after taking great liking to v and red bull, and have had about 5 more since.. though i still like my v. but the tea extracts and juicy flavour are certainly beneficial here.. reminds me of singapore where i lived 2 years ago.

but overall.. its not disguisting and certainly makes you feel buzzy and alert…. but dont get reliant or your brain wont let you stop drinking them… my mates already hooked.

8.5/10

father January 30th, 2007 3:03 am

i have tried most of the drinks containing mainly of guarana and ginseng, even pure guarana powder mix. “mother” drink is 100% for me, as it tastes strong and has a good kick for my well-being and it blends with scotch/whisky. i knew it cost more than any other energy drink, but i will rate “mother” drink as no. 1.

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