Mother Energy Drink
Coca-cola is pouring $10 million (Australian dollars) into marketing a new energy drink called “Mother”. The drink will be released in Australia – where Red Bull and V hold a massive 94% of energy drink sales at convenience stores.
Coca-cola has had no luck in cracking the energy drink market down under (Lift Plus and Burn). They will be marketing Mother to young men as an all-natural drink with attitude; the branding on the cans is gothic and reminiscent of a tattoo. (via Sydney Morning Herald).
Interesting name – Mother. Imagine all the one liners they could come up with.
UPDATE: Find out the caffeine content of Mother here.
113 Comments
You guys have to check out my video review of it. It pretty much covers most of the bases.
[...] View This Video on You Tube DjRavine reviews the new energy drink from Coca-Cola called “Mother“. This drink has been released in Australia – not sure if it will be released anywhere else or not. Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
This stuff tastes F****** AWFUL!!!! Seriously I was sitting around with a group of like 10 or so people on Australia day and we all tried it and no one liked it at all… YUCK!
yeah, i had my first can today at about 10:30am.. it tasted well bad and i couldn’t drink it all in one go but it kept me buzzing through all of my VCE classes and then kept me vivid through all my homework after a massive walk home. and i’m still very alive now. its about 8:30pm and i’m feeling awesome!
i’m so hooked now 
I think lift plus killed all these drinks even red bull, but red bull kills everything atm. its in everyclub almost and if its not redbull its rhino.
i got free mother drinks after the evanescence concert haha i had three after eachother and i am sooo awake it was only after i had the third i realised u were only supposed to have 2 haha they taste sooo weird
Guys, how good is mother…I have to admit the taste was not what I was expecting but I love it now. Friday night went clubbing and the bartender was mixing lethal motherf***ers (151 proof rum and mother)…goodnight redbull!
Ok People Here’s The Deal. This Mother Drink Is Off Tap I’m dead serious. Most Of You People who have tried it and didn’t like it probably didn’t drink enough of it to feel the overwhelming effect of the ingredients. When i first tried it i brought a bottle of it and i opened it and sipped it and it was poo but then i got a can just instead of my normal morning V and i must say it tastes better in the cold can than a bottle. i Suggest to go and buy 2 cans and drink 1 then another 45 mins later and you will feel more alert for the next 3 and a 1/2 hours, Great Drink And Also The TAste Is Accuatly QWuite Good Once You Have Drunk Over 5 Of Them
Peace
Mother is the shitiest drink taste like vomit coke should buy red bull and re-package it as their own
damn, i thought it was great. I’m hooked. V and Red Bull always grossed me out, badly.
It’s definitely not as artificial-tasting as all the other energy drinks. but yeah. it’s an acquired taste. if you like those shitty fake-tasting lollies, you’ll hate “Mother” … it tastes a bit more organic and reserved.
But goddam if the ad campaign isn’t awesome. Love the nymphomaniac characters. And the label is awesome.
Tastes pretty darn ok, not as good as red-eye platinum, which takes the cake over anything, but a billion times better than sugar-free red bull, and better than normal redbull etc. The usage of extracts rather than synthetic content makes you feel a bit less worried over cancer/other side effects, and gives a nice mellow kick; no bouncing-off-the-walls like coffee overdose or a bottle of red bull, just a clean alertness that doesn’t seem to crash suddenly. Next step, mother+berocca….
this drink is horrible don’t try it its really gross.
i dont think the test tasters tongues were working that day when they making this rubbish up,
Oh my God, this drink changed my life! Well, no, seriously, but it certainly made me feel really good over the past three weeks that I’ve been drinking it! I don’t watch much tv so haven’t seen the ads for it but I gather from what I’ve read is that it’s marketing is aimed at guys 20 – 30 years old? I’m female, 35yrs and yes, a mother (amongst other things)! I think maybe the strategy should be changed to target tired, overworked, stressed out or unhappy females because that who needs this pep-me-up! Every female friend I’ve shared it with (ages 32 – 53) has liked it. We kind of think it reminds us of ginger ale. Yes, it tastes strange at first but knowing it’s mostly apple, makes it feel healthy… Mix it with vodka or gin on ice and you’ve got a cool sophisticated drink. (Its also great on it’s own over ice – or best of all… first thing in the morning straight out of the bottle, for breakfast.) I don’t feel hungry on it. I feel happy, high and energetic. (My kids appreciate the difference in me!) But I’ve learnt not to drink any too late in the afternoon or else it’s almost impossible to sleep! Dreams on it are vivid and entertaining but morning comes too quickly and I still feel the effects of it, kind of like when you stay awake too long and you get that tingly delirious feeling. Anyway, overall, I think its awesome, it works better for me than other energy drinks, (and coffee), which make me feel too edgy/shaky. This ‘Mother’ gives me is a good, crisp, clean, positive high which is manageable as I go about my daily activities.
I don’t get it. Does anyone actually reas the energy content on the side of the can? There’s I think 180kJ of energy per 100ml in this stuff. Good old regular full cream milk has 265kJ of energy per 100ml. What’s so damn special about this stuff? I guess it’s to do with how quickly your body absorbs it or something…I’m no nutrition expert or anything but I think it pays to be a little more skeptical about these sorts of drinks before decalring them as some sort of life changing phenomena. Just have a glass of milo damn it.
The taste was just … unexpected. Reminds me of my grandmother’s ginger tea with club soda and melted ice cubes in it. Not the best tasting energy drink I’ve tasted but it sure does keep me awake compared to a V. But I’ll stick to my V for flavoring.
[...] Katie and I were talking about it till the the train came, and we both agreed that their label and all the advertisments were really good because it draws the customers in. But far out, at least make the drink taste good. What was Coca-Cola thinking?! Apparently Katie and I aren’t the only ones with the same opinion on the drink. [...]
Mother gives a legal hit, feels like amphetamine, just as addictive right 
So its ‘Good marketing’ to advertise this stuff Childrens TV time . They run adverts in the widely watched Simpsons – just right for ‘Hooking an New Generation’ — well done marketing dept
Mother tastes like crap give me coca cola or V any day much better than Mother
What’s the mother ad song with the weird animal thing?
Mother energy is terrible. Red Bull, V, Monster are all way better. Stay away from MOTHER, it is shit….
i thought it was good but Not as good as “XS energy” drink ! because the XS energy drink almost contains no sugar or carbs and less than 16 calories,so you
p.s give it a try!!