Mother Energy Drink

Coca-cola is pouring $10 million (Australian dollars) into marketing a new energy drink called “Mother”. The drink will be released in Australia - where Red Bull and V hold a massive 94% of energy drink sales at convenience stores.

Coca-cola has had no luck in cracking the energy drink market down under (Lift Plus and Burn). They will be marketing Mother to young men as an all-natural drink with attitude; the branding on the cans is gothic and reminiscent of a tattoo. (via Sydney Morning Herald).

Interesting name - Mother. Imagine all the one liners they could come up with.

UPDATE: Find out the caffeine content of Mother here.

Posted in Caffeinated Products, Energy Drinks · January 7th, 2007

88 Comments

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kan March 5th, 2007 5:57 pm

The taste was just … unexpected. Reminds me of my grandmother’s ginger tea with club soda and melted ice cubes in it. Not the best tasting energy drink I’ve tasted but it sure does keep me awake compared to a V. But I’ll stick to my V for flavoring.

[...] Katie and I were talking about it till the the train came, and we both agreed that their label and all the advertisments were really good because it draws the customers in. But far out, at least make the drink taste good. What was Coca-Cola thinking?!  Apparently Katie and I aren’t the only ones with the same opinion on the drink. [...]

Felix Robusta March 13th, 2007 1:04 am

Mother gives a legal hit, feels like amphetamine, just as addictive right :)
So its ‘Good marketing’ to advertise this stuff Childrens TV time . They run adverts in the widely watched Simpsons - just right for ‘Hooking an New Generation’ :) — well done marketing dept

Kathryn March 14th, 2007 2:49 am

Mother tastes like crap give me coca cola or V any day much better than Mother

What’s the mother ad song with the weird animal thing?

sporty March 16th, 2007 4:47 pm

Mother energy is terrible. Red Bull, V, Monster are all way better. Stay away from MOTHER, it is shit….

Father March 23rd, 2007 3:20 am

It taste absolutely disgusting….Coca-cola only care about their marketing campaign but never actually care about the taste of their product….

USA - Rules The World March 27th, 2007 2:23 pm

When it comes to “non alcoholic drinks”, most Australians are stupid, stick to the beer you outback morons. You drink other peoples crap, that mother energy drink is made in Korea, where they eat dogs. Who knows what is in that stupid looking energy drink. Why is that all your leading drinks come from other countries, are you to stupid to make your own, or are you so stupid and have nothing else to do but follow the trends from overseas. I also see a drink website dedicated to your damn country not being supported, the person who is running should give up! Stupid Australians, thank goodness you are good in sports and war.

Lolly April 9th, 2007 8:02 pm

mmm..the obese american makes a point. Not a good point but a point nevertheless. well done fatty!

AV April 12th, 2007 5:25 am

I love the stuff, and I like the taste I don’t like the taste of Red Bull and V does nothing for me so I hope this sticks around

the swiss April 12th, 2007 10:38 am

I’m just back from my holidays im Australia. And I miss 1 thing here: MOTHER!!! Does anyone know where I can buy this holy Energydrink somewhere here in Switzerland or Europe? Thanks for your help!

Charlie April 14th, 2007 3:46 am

HI! I KNOW A GUY I WORK WITH HIM, HE GOT PULLED OVER BY THE COPS FOR DRINKING ALCHOHOL BUT HE HADNT TOUCH ALCHOHOL FOR OVER 3 DAYS SO THEY TOOK HIM DOWN TO THE STATION AND ACTUALLY TESTED HIM AND IT WAS THE MOTHER DRINK! AND PLUS GET HIGH ON LIFE NOT ON A DRINK THAT ACTUALLY ONLY HAS SUGAR AND LITTLE THINGS IN IT. CHECK IT OUT ITS BAD FOR UR HEART AND IT HIEGHTENS UR RISKS OF A HEART ATTACK BUT UP TO 80%. SO DON’T DRINK IT! ANYWAYS ITS COMING OFF THE SHELVES IN 2 WEEKS ANYWAYS!! IF ANYONE WANTS TO FIND OUT MORE CONTACT ME BY CHARLIE ON 0401578598.
THIS IS URGENT HEALTH WARNING DO NOT DRINK IT!!!

Maree April 15th, 2007 9:58 pm

Just think what this drink could do to people with hypertension, high blood pressure, heart problems, anxiety and ADHD ! And what if a person drinking it hasn’t been diagnosed with such problems yet and it kills them? I shudder to think of the outcome.
If it makes people react like the animals do on TV (puppet or not) then this drink is a potential killer and any others like it. Also any drink with high doses of caffenine has the same effect as it can alter your cardiac rhythms.

chappy April 17th, 2007 7:39 pm

to charlie, i think we all know that energy drinks arent the best for us, but that why we drink them, i love stuff thats bad for me. also mother tastes really nice-great ads too.

the swiss April 18th, 2007 12:35 pm

Thanx Chappy! You right!!

Crisspiss April 19th, 2007 5:56 am

Can anyone please tell me exactly what the wierd baboon type monkey thing says in the add? i really want to know. BTW i drunk mother only once before and i have to say, i didnt like t he taste at first. I was actually shoked at how good the adds were compared to the taste. BUT i have to hand it to coca-cola it is VERY addictive and the taste grew on me. My mum restrained me from buying it in the shops. It keeps you awake too. But please tell me what the monkey says.

tim May 12th, 2007 4:48 pm

Mother tastes like mouthwash. It does not give anyone a hit, the amounts of gurana in it are so low it is a waste of time.

We stocked it in the shop where I work and no customers bought the stuff, none of the staff would drink it and shop owners would not reorder it.

sophie May 29th, 2007 3:30 am

Mother is so rank. The name is retarded, but let me describe the flavour to you: It tastes like a potent combo of ginger beer, stale apple juice, Demazin cough syrup, rancid sweaty sport socks, a dash of cheap white cask wine with the alcohol taken out, and aluminium.
I have a friend who manages a Subway, and he’s tearing his hair out because he just CAN’T move the stock… Nobody is drinking it (not even him!)
I wonder how long before Coke recalls this poo-water?

garrett May 30th, 2007 9:16 am

Oh that sounds great. It makes me wish we had Mother here.

pizza face August 7th, 2007 7:16 pm

for all my life i have suffered from pimples.BAD PIMPLES! as soon as i get rid of them i feel like a completely different person.
then i drink this CRAP,and i get my pimples back.
thankyou for Ruining my life.
i shall just have people calling me pizza face again.
you know you guys should be a shamed!
DONT DRINK THIS POISON !

jake August 17th, 2007 1:30 am

thats mother energy drick is so shit it tastes like ass and i will never buy it again and thats for sure

fred August 17th, 2007 6:27 am

The stuff isnt actually all that bad. The taste is adequate.

It actually isnt too bad mixed with something either.

Aljak August 19th, 2007 7:53 pm

The best energy drink I’ve had for three reasons:
1. It gives you longer lasting energy then the others.
2. Probably the healther option then RB and V.
3. I know the taste isn’t for everyone but I love it.
I have Mother during work and play and actually find it the best to help me get through both. Awesome drink.

billo September 18th, 2007 6:46 pm

taste like shittttttttt, seriously, u gotta have special tastebudds to accept this drink into your mouth.
V ROXX BABY!!!

kayla September 26th, 2007 1:00 am

I LOVE MOTHER!
better tasting than V and i drink it everyday.
i am ADDICTED to the taste.
good work coca cola!
bring more on!

ambiie September 27th, 2007 6:51 pm

mother drink is the worst thing ever i hate is it tases like off lemonade..coke a cola make something that tastes good for once ayy??

ujen October 4th, 2007 4:37 pm

mother tastes like f***ing s**t i hate it its absoluste crap i’m staying to red bull or monster

www.myenergy-drinks.com November 9th, 2007 7:48 am

Someone is going to send me this drink from Canada.
I’m excited and cant wait to drink it.
So many different comments the one says it sucks balls.
The other says it is the best ever.

Can’t wait to drink it :)

www.myenergy-drinks.com November 9th, 2007 7:50 am

Myself I love V and some nameless energy drink from spain.
With a bull on it, its totally not like redbull.
This one is the best I had untill now !!!

View my site for some reviews:
http://www.myenergy-drinks.com

Remember its under construction

Sturrock December 19th, 2007 3:56 am

Its a good drink i got like 78 of them from work cuz they werent sellin but it isnt that bad and its heapssssssss good with woodstock lol

Myra Sefuiva March 6th, 2008 9:50 pm

Just could’nt do without my MOTHER,As a shift worker,i have 2-3 bottles a night.Love the berry taste.Its great stuff,i dont get tired,and i have’nt gained weight in the last 2yrs.Plus last Mother promotion/competition,i struck gold.So each to his own……….CHEERS

The Techamajiggas May 13th, 2008 11:29 pm

Sophie said:
“Mother is so rank. The name is retarded, but let me describe the flavour to you: It tastes like a potent combo of ginger beer, stale apple juice, Demazin cough syrup, rancid sweaty sport socks, a dash of cheap white cask wine with the alcohol taken out, and aluminium.”

How do you know what rancid sweaty sport socks and aluminium tastes like?

Ya Mam July 5th, 2008 5:32 am

the new mother is good as im 12 and i love the new mother i agreee with other people the old 1 tasted like crap

Sugar Muma July 5th, 2008 5:34 am

The new mother is great and the old 1 is ok but can u change the looks of the cans and desighns thaNX ASSHOLES

Meadow Muffin July 9th, 2008 6:57 pm

I cant believe a company could release something that tasted as feckin’ foul as the original Mother and expect it to sell! They musta done their market research on winos!

I remember taking the first mouthful and, after my face stopped caving in from the bitterness, thinking “Nahhhhh…. Nothing could taste that foul” So, I took another - Yep, something COULD taste that foul!

I’m sitting here larfing at the can for the new version “New Tastes Nothing Like the Old One!” Now, if that aint a marketing droid way of saying “We f*cked up big time” I dunno what is!

aussie July 14th, 2008 7:38 pm

im very big on energy drinks…. the original mother was shit… its been established… but for those of you in doubt, i recommend you try the new one, i had half a can and i rearranged the whole house….

the taste isnt bad either…

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