Mother Energy Drink
Coca-cola is pouring $10 million (Australian dollars) into marketing a new energy drink called “Mother”. The drink will be released in Australia - where Red Bull and V hold a massive 94% of energy drink sales at convenience stores.
Coca-cola has had no luck in cracking the energy drink market down under (Lift Plus and Burn). They will be marketing Mother to young men as an all-natural drink with attitude; the branding on the cans is gothic and reminiscent of a tattoo. (via Sydney Morning Herald).
Interesting name - Mother. Imagine all the one liners they could come up with.
UPDATE: Find out the caffeine content of Mother here.
96 Comments
Well, they did just that - they changed it and now it tastes very similar to RedBull and V. Sure, there were people who liked it before but if they can’t make money on it they can’t make it. Good riddance imo, the stuff tasted really bad, and I’m not an un-evolved person. I’d rather have a Coke than Mother v1.
they knowingly release a drink where people that are in a position of authority and responsibility drink it,in charge of machinery,hyped to the eyeballs!employees marginally escaping injuries and encouraging youths to induldge!you people should be taken before a court and tried as criminals!and yes it is going further! profits before people? the individuals choice? lets see !!!!!!!!!!!!!!1
Thank god the old one is gone. I won’t ever try the new one because of how disgusting the old one was. Maybe if they offered a money back guarantee then I’d give it a go.
I don’t know how they ever considered making and marketing it in the first place. I remember seeing it at $1 for a 4 pack and it took days to get rid of it and there were probably only 50 packs there.
I think Coke just decided they were better then everyone and a fancy design and 10 million bucks of marketing would sell it…. sucked in Coke.
The new mother is the bomb!!! I LOVE IT… after disliking the old one i wasnt going to try it but after my friend tried it and love it i decided to try it and i fell in love!
its awesome as its comes with more inside the can rather than a little 250ml can and its cheap which is awesome!
I love the new mother
I loved the old mother, and so did a few of my friends, i too disliked it at first, but it grew on me and i loved it ever since, ive had over 200 bottles of the stuff, and many more cans, now they change it, i expected it to taste like cola, but it tastes exactly the same as red bull, like every damn energy drink out there, and theres alot less energy in the drink compared to the old one.
I loved the fact it was unique, and now its ruined. I’m really not happy about it.
My god what have you done!!!! this new Mother tastes so much like Red Bull, you have now made the makers of V the most unique instead of you. Bring back the old Mother. Once I’ve gotten through the old stock in my fridge it’s back to V. Sorry guys.
Coke are chasing their tails on this one, from one disaster to another. The first mother was awful tasting but the formula was ok it just had that over powering Panax (Korean Ginseng) taste. The new flavour however is too much like a soda-pop and mimics the leading brands too closely. It seems the team at CCA just cant come up with a winning formula and those commando guys from the advertising campaign should be storming their harbourside offices with some P.90’s as this is no doubt going to bring my portfolio in CCA under stress.
Wheres Mother gone?? All of us who love it out in Mt Isa have just gone dry over the last week … its just disappeared, is it coming back??
just thought i let you know that my dad drank the new mother and ended up in hosptial, with dehydration ans his heart stopping. Prior to him drinking this drink he was fine, I studied the can afterwards and the only warning was dont drink this whilst pregnant. I am very lucky that he is still alive ghe has compications. So could you at least put warning on the can. The worst outcome that my father will have is he has delayed reations.
yoooooo mannnnnnn i loveeeee this stuffff sooo gooooooooooooooood drink it alllll day reppin to all you home boys kno wat im bout cya rippen it im in the home town east side peace out
Love the taste of the new Mother, and the price is great for the size…………wont ever go back to ‘V’.
WELL DONE, YOU WON OUR FAMILY OVER!
I drink the new mother drink which isn’t too bad. nothing special about it other then the price of the can. I’m just waiting for the price to go up and then me and most other people will stop drinking it.
Also i found the warning on the can is childish and very sexist with the comment ” the legal guys made Coke warn the customers not to feed the drink to kids, and UP THE DUFF WOMEN ????? what the hell was the are they thinking when they said up the duff women ?? is that supposed to be respectful for pregnant women warning not to drink the stuff as it maybe harmful !!!! if that’s so its a very poor way of putting it.
I’m on my 12 can of mother in the last two hours….six more to go
Love the NEW mother drink, the old was terrible, but the new one is really tasty. i have one every morning befoe work.
“Also i found the warning on the can is childish and very sexist” - Roulz
this is just one example of how informal language is becoming more socially acceptable. Australia is a laid back nation, and this warning is suitable for their target audience. This also acknowledges out Australian value of larrikanism.
just think the chasers Euology song.
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“I studied the can afterwards and the only warning was don’t drink this whilst pregnant.” Meagan
It also says on the can for kids not to drink it, or individuals intollerant to caffeine. most people wouldn’t be affected by it in this way.
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“I’m on my 12 can of mother in the last two hours….six more to go” Synyster
Your an idiot. your gonna give yourself heart failure. don’t go sueing coke after your diagnosed.
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Personally i didn’t like the old mother. and yes that was because of the “overpowering Panax (Korean Ginseng) taste.” (Jay). but if they had of changed it slightly they would not have had the same comeback that they have had. no old-mother-haters would drink it if it didn’t have “Nothing like the old one” on the can.
My 14 year old teenager is addicted to these drinks and can drink anything up to 13 cans a day how many should you consume before having a heart attack and what are the medical side effects to the gurana,ginseng and Taurine as these are a very high dose and can be ingredients that people can get addicted too?
sorry tracey, but I hope your joking. where does she get the money to buy 13? Come on, do your job as a parent and set some boundaries.
Does anyone know the font on the mother can is? does anybody know what thats called. i want to get a tattoo with that font and im trying to find out what it is or a similar one. if someone knows the name of it please e-mail me at tibbstar@hotmail.com
It would be greatly appreciated
Thanx
lol i actually liked the old mother drink. it was definitely a new taste but. At first I hated it then after drinking a few more to keep awake while studying i found i liked it 
I’m surprised in the diversity of opinions surrounding the old Mother. I’m a regular Red Bull drinker, and only had Mother once. I suppose I could’ve given it a chance, but it’s gone now so it’s too late, now the new Mother has been introduced. But it’s interesting that so many people reckoned the old one tasted like crap, and yet some others say they loved the taste and wish it was *back*.
Who was it that said history repeats itself? I could imagine “Mother Classic” being re-introduced. This seems unlikely though, given the widespread disdain for the original drink.
Or maybe, spending massive amounts for advertising for a crap drink, and then introducing a better version (with much less expensive advertising) is a closer representaion of the New Coke/Coke Classic scenario?
Tried Mother for the first time the other night, only because a friend had told me it tasted alot like Red Bull and it does. I had walked past it that many times in the supermarket and didn’t even think about buying it the can being so dark put me off buying it. It made me think is was a dark syrupy drink. Think they need a bit of colour on the cans!!! To make it take off.
Hey, i like the new mother, comes in a big 500ml can instead of the 250ml which is a bonus, also cost the same as the other energy drinks but you get more bang for your buck, i never tried the old mother to be honest, i drank redbull until i saw the new mother on the shelf just had to try it.
From what i hear the old one has an acquired taste, either you like or you don’t, i’ll have to try it sometime if i can find it, so far i can only find the new one.
They’ve stuffed it up again. The old Mother was very much an aquired taste. My joke was that it was called “Mother” because it tasted like something my Mother might give her kids as medicine. But I could drink it.
The new one is disgustingly, sickly sweet. I bought two on special, I pushed the first one down to see if I could get used to the taste. Then I threw the second ome away, its HORRIBLE.
the new mother is awsome nothing like the od one
yeah, the old mother™ was really bad. It seriously taste like spearmint tooth-paste and fanta mixed together. But this new mother™, Coca-Cola™ have really out-done themselves with this one. ITS GREAT! I cant keep my hands off of it! Coca-Cola™, you RULE!
Mother™ really is the mother of all energy kicks.
Oh yeah, as i was writing this comment, i was drinking mother.
Geoff, how could you? you through out perfectly good mother™! :’(
The original mother drink was special nothing done like it before.
This was a problem as people expected it to be like everything else they had tasted.
This drink has a acquired taste (I ALWAYS have it with ice) and it is fantastic drink that way, for me its a bit like a day time scotch and dry, that’s going to be more healthy they the alternative rubbish soft drinks I can have during the day.
While not politically correct the way I see it is that most people are too dumb to understand this drink that its more for the evolved type of human.
I can only hope that coke understand that this drink does have a good market it will just take a long time and it will work very nicely as a long term growth asset beverage.
The DUMBEST thing they can do is stop making it simply because there are people who don’t like it.
These people cant understand that not all soft drinks are for them. The key to expansion into new markets is to do things that haven’t been done before and wait for them to grow, the first time I had this drink I didn’t like it at all, but when I was with a friend and we had to stay up late, I had this with ice and fell in love with it, I never thought I would!
I think the best thing Coke can do is that there is understand that there is no harm in making the typical chemical garbage that the standard un-evolved person expects, while still making the natural energy drink. Most young kids don’t like beer or non sweet alcohol etc but on a long enough time line they do, that’s why the original mother is for people in their 20s and later, which is a longer term market as they are much slower to try new things.