Diet Pepsi Max: With More Caffeine

diet-pepsi-max.jpgPepsiCo is launching a new drink in June: Diet Pepsi Max. The drink will have about one-third more caffeine than Diet Mountain Dew.

Diet Mountain Dew has 55mg caffeine per 12oz - so we’re talking around 75mg caffeine - which is very similar to Mountain Dew Amp.

The drink, Diet Pepsi Max is geared toward consumers ages 25 to 34 who like the buzz of drinks like PepsiCo’s Mountain Dew, but are starting to become more concerned about their weight, the spokesman said (from MSNBC).

Speaking of PepsiCo - anyone notice their new slogan - “More Happy”?

UPDATE: Official - amount of caffeine in Diet Pepsi Max is 46mg per 8oz. Thus a 12oz can contains 69mg.

Posted in Energy Drinks, Soft Drinks · February 25th, 2007

87 Comments

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lyn September 17th, 2007 7:02 pm

Refuse to ever buy the pepsi product due to the most ridiculous commercial I have ever seen. Totally sick of this commerical and would never by product because of this. Have to mute or change channels when starts up!!!!

Aaron September 30th, 2007 5:54 pm

I started to drink Diet Max religiously and I found this site which exclaims that they are targetting 25-34 yr olds who want caffeine but not the calories. Yea.. that’s me.. great drink though, tastes like Coke with no calories or sugar. Kicks Coke Zero’s ass.
Ginseng is a bonus.

masha October 2nd, 2007 8:16 am

umm this product does not work becasue it made me tired after drinking!!

Mig October 6th, 2007 12:48 am

Masha, you probably felt tired because you were already dehydrated. Drinking some water after drinking any energy type drinkg and feeling tired brings you back up.

Lilo October 24th, 2007 11:23 pm

I tried diet pepsi max at school and I’d have to say I kept me awake through an entire hour and a half of boring lecture. Love the caffine kick and the taste is very close to regular pepsi. I never drink diet anything but I have definitely stocked up on diet pepsi max. Love it.

Puckey October 25th, 2007 9:08 am

I love Pepsi Max!! I am a teacher assistant and I need all the energy I can get. I drink one a day at lunch and it gets me through the day! The taste is so much better than diet pepsi!

Cody November 14th, 2007 10:16 pm

If anyone gets tired after drinking anything with allot of caffeine means you addicted to it.

Headson December 21st, 2007 9:47 pm

Tried a sample can which came with my online grocery order. I came to this website to find out how much zip this offered and was disappointed on the high caffeine content. I’d love decaf that tasted this good.

luvvy duvvy January 24th, 2008 3:40 pm

It took me 2.5 hours to get to sleep last night. I woke up 25 times during the night. I drank about 12 oz of this before I went to bed as I just grabbed it off the fridge shelf & didn’t see it was MAX.

never again.

luvvy duvvy January 24th, 2008 3:40 pm

It took me 2.5 hours to get to sleep last night. I woke up 25 times during the night. I drank about 12 oz of this before I went to bed as I just grabbed it off the fridge shelf & didn’t see it was MAX.

never again. …TASTES *G-R-E-A-T* tho!

Robichaud February 12th, 2008 6:03 pm

When could we expect to buy diet pepsi MAX in Québec,Canada?
I want to get diet pepsi MAX as soon as possible.
Thanks!

Dave February 28th, 2008 4:42 pm

love this drink, very refreshing, gives me a huge boost of energy…and no calories!

bri March 8th, 2008 11:05 am

I am an electrician with a love for coffee. I find that my love for coffee in the morning leaves me wiped by lunch and w/out a coffee maker. I reach for “diet” pepsi max (i detest diet soda) and i love the taste and the wicked boost of energy. I will always stock this drink in my lunch bag.

harmien June 4th, 2008 1:54 pm

Pepsico may be TARGETING 25-34 year olds but don’t anybody believe that the younger ones, age 6 and up, are not going to try it and…. get hooked. Just what they need, to be hyper everywhere and without sufficient sleep, on top of being super agrresive already.

I certainly hope that schools WILL NOT add it to their vending machines!!!!!

( and I thought that Canadian Mountain Dew was not allowed/supposed to have hidden caffeine…..contrary to the U.S.)

Susan Caprez September 19th, 2008 3:53 pm

I found that I like diet pepsi max alot. Now that I found something that I like, I can’t find it in any gas ststion or store in the loose pops. WHAT’S UP !

damion September 23rd, 2008 6:40 am

i love it

Ryan September 27th, 2008 1:03 pm

Regular Pepsi is the only way to go. I came across something today that most certainly gives to my expression of my desire for Pepsi over Coke, and thought I should share it. I am a REGULAR Pepsi person and always will be. Follow the link to a true Pepsi lover that will put his money there. http://www.youtube.com/watch?v=Jj7iwxMzxHA

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