Diet Pepsi Max: With More Caffeine

diet-pepsi-max.jpgPepsiCo is launching a new drink in June: Diet Pepsi Max. The drink will have about one-third more caffeine than Diet Mountain Dew.

Diet Mountain Dew has 55mg caffeine per 12oz – so we’re talking around 75mg caffeine – which is very similar to Mountain Dew Amp.

The drink, Diet Pepsi Max is geared toward consumers ages 25 to 34 who like the buzz of drinks like PepsiCo’s Mountain Dew, but are starting to become more concerned about their weight, the spokesman said (from MSNBC).

Speaking of PepsiCo – anyone notice their new slogan – “More Happy”?

UPDATE: Official – amount of caffeine in Diet Pepsi Max is 46mg per 8oz. Thus a 12oz can contains 69mg.

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Posted in Energy Drinks, Soft Drinks · February 25th, 2007

95 Comments

Pages: « 1 2 [3] 4 5 »

Sandy July 3rd, 2007 7:46 pm

I am a fan of all cola’s and this is the first diet soda I can honestly say, “Does not taste like all the others”. It has a sweet taste which does not seem like it’s a diet drink…so it’s great for those of us who love sugar but are watching the calories. I was a little nervous about all the caffeine but when I sat down and figured out how many sodas and coffee that I drink in one day, it really isn’t alot. So, whoever hasn’t tried it…please do. It’s worth a try. And, Pepsi, I hope you are listening…cause hopefully you will keep this one on the market for many years. Thanks for a great product!

Alex July 5th, 2007 3:38 pm

This is indeed a great tasting soda. As for everyone commenting on Pepsi Max staying on the market…It has been on the market for over 10 years already (1993 I believe), in about every country but the US. Due to the FDA not aproving a certain ingredient in the soda (Acesulfame Potassium I believe is it). So as for longevity, Pepsi Max has already had a pretty long run.

terry July 5th, 2007 5:24 pm

congrat pepsi you have another hit on your hands

Pam July 6th, 2007 9:18 am

I love the new diet Pepsi max. It doesn’t taste like a normal diet soda. I like how it doesn’t have a after taste. I was hooked the first time I drank one.I hope it is here to stay. Great Job Pepsi!!!

josh July 9th, 2007 9:25 am

Other than Diet Mountain dew this is the only diet soda I like. I can barely taste the diffence from normal pepsi to this one…this better stay in the U.S. market.

pete July 9th, 2007 10:41 am

you still need to add more caffeine around 150mg,12ozs.

Estell July 11th, 2007 8:19 pm

I agree with the others this is a fabulous diet soft drink. I am 55 and was weaned on Pepsi. Changed to Diet Pepsi when I needed to loose weight. I really like the bite Pepsi gives over Coke. Diet Pepsi Max gives us more bite.
Thanks PepsiCo

Angela Glielmi July 13th, 2007 1:00 pm

One word to describe this Pepsi product! Awesome! Kudos…I’ve been waiting for an energy drink without all the calories. Thanks from someone from your 40 something demographics…

al July 14th, 2007 9:26 pm

WOW!! THIS IS A GREAT TASTING DIET PRODUCT. I HAVE BEEN A DIABETIC FOR 25 YEARS AND I NEVER WAS A DIET PEPSI FAN AT ALL UNTILL I TRIED THIS PRODUCT. IT HAS A VERY UNIQUE TASTE THAT I KNOW I WILL ENJOY FOR A LONG TIME TO COME!! THE BEST BY FAR!!!!

Miisiing iiSrael July 15th, 2007 1:43 pm

OKAYY WELL HERES THE THiiNG. ii WAS iiN iiSRAEL FOR MY COUSiiNS BARMiiTZVAHS AND THERE WAS PEPSii MAX. MY COUSiiN TOLD ME THAT iiT WAS iiLEGAL iiN THE U.S. BECAUSE iiT HAD SOOO MUCH CAFEENE. ONE DAY WE WERE AT THiiS THiiNG, AND THERE WAS PEPSii MAX AND ii HAD 1 CUP AND THE BUS RiiDE BACK TO THE HOTEL WAS 1 HOUR AND A HALF AND iiT WAS LATE A NiiGHT[[WELL NOT ALL THAT LATE, WE GOT BACK TO THE HOTEL AT 12 BUT THERE WAS A LOT OF PEOPLE ON THE BUS]] AND MY COUSiiN AND ii BOTH DRANK PEPSii MAX AND WHEN EVERYONE WAS ASLEEP ON THE BUS, WE WERE THE ONLY PEOPLE UP THE WHOLE TiiME. SOOOO JUST SO YOUHh KNOW, PEPSii MAX USED TO BE iiLEGAL iiN THE U.S.!

Robert Ferguson July 15th, 2007 4:43 pm

I have tried Diet Pepsi Max, and it actually has almost the same taste as the regular Pepsi and Diet Pepsi. I have always loved soda. I’ll always go for them, although I would try not to drink too much. I could drnik several cans of soda, especially the Diet Pepsi Max. I also like Coke. All the types of soda, too. And everything, every type of soda, will always be my favorite. Big Time!

TERESA July 16th, 2007 5:37 pm

PLEASE NOTE: For all Pepsi addicts!
There is MORE caffeine per 12 oz. so take caution, I am having headaches! I am a 5-8 Pepsi drinker and don’t want all the calories. This MAX TASTES GREAT! I just didn’t know about the Caffeine amount, OUCH!

[...] what Diet Pepsi Max was (I bought some today because they were out of regular Diet Pepsi). Now I know, and I’m afraid I’m going to be up all night… Tags: diet pepsi max, pepsi, soda Categories: Product Reviews 2:33 pm | leave a [...]

Dawn July 18th, 2007 6:16 am

Just tried this last night, and I am hooked. I love Diet Pepsi, but I will only be drinking Diet Pepsi Max from here forward. And contrary to some of the others posted here, I actually think it tastes better than regular Diet Pepsi . . much less artificial. This stuff rocks!

Melisa July 18th, 2007 12:16 pm

I can’t STAND diet pop as a rule, but tried Diet Pepsi Max on a whim, and I am hooked. I think its the next best thing to a cold Pepsi….without the calories. This is a great product, I hope its always as available as it was today!

shannon July 19th, 2007 4:21 pm

I do not drink many diet sodas. I do not care for the taste. But I have been drinking Diet Pepsi Max since i first tasted it a couple weeks ago. Hope it stays on the market. It is helping me kick the regular cols habit.

notsopleased July 22nd, 2007 12:00 pm

Your new commercial for Pepsi Max is annoying. So annoying I mute it.

jo July 22nd, 2007 2:58 pm

Just tried pepsi max and thought it was awesome; didn’t taste like diet at all. I got on the internet to find out why it was so good and what this “max” was all about.. i’m a little urked to find out that it was the caffiene content. they should state so on the bottle.

Melissa G. July 23rd, 2007 10:28 am

I love Diet pepsi Max! I am a caffeine addict to some point as well as a diabetic. I love the fact that it tastes nothing like a diet drink and gives me the energy I need to keep up with my 1 year old son and work 10+ hours a day at my job. Thanks Pepsi for bringing this to the market. I just hope that it is easier to find than my other favorite, Diet Pepsi Vanilla. Word to the wise though…..Even though they taste wonderful, DO NOT drink 6 12 oz. Pepsi Max then attempt to go to sleep for the night. It’s not going to happen! I learned my lesson on that!

Dee Oh July 25th, 2007 10:49 pm

Best sugarless water on the market!

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