Howling Monkey Energy Drink

A new energy drink called “Howling Monkey” has been spotted (in the wild so to speak). The people behind the drink – McKenzie River Corporation – are releasing this one under the radar. They are adopting 100% viral marketing by making mysterious appearances and giving away free samples.

howling.gif
(cc Flickr/imfaraz)

There is virtually nothing about this drink anywhere and the website tells us virtually nothing. It’s all part of the mystique and I’ve fallen into the trap by blogging about it.

Nonetheless the drink appears to have an unusual ingredient – quinine. This is found only in soda water tonic water (sorry – my bad). There also seems to be a second formulation that is an energy cola.

No word on caffeine content either.

McKenzie usually produce beers – some may remember Sparks – their caffeinated ale.

UPDATE: We have some more details on the ingredients in Howling Monkey.

UPDATE 2: Check out our review and taste test of Howling Monkey.

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Posted in Caffeinated Products, Energy Drinks · February 27th, 2007

50 Comments

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jo April 25th, 2008 9:42 pm

hey i was just wondering if you guys have any howling monkey stickers or not . if you don’t can u please tell me where to get some. that would be great. thank you

jim washburn April 27th, 2008 8:57 am

I need some howling Monkey.
Does any one no where I can get some
Desperate near scranton PA

Bekah Pauli April 29th, 2008 9:28 am

I can sell you the Sugar Free Elixir and the Sugar Free Cola. 6 packs are $10 and 24 pack cases are $40 plus shipping. Let me know if you’re interested at rlpauli@gmail.com

poop May 15th, 2008 5:56 pm

Can anyone tell me where howling monkeys are sold at??

Chris.L August 1st, 2008 7:49 pm

Hi there I recently saw an advertisment in a local store for the Howling Monkey Energy Cola and was wondering if anyone could help me find out where I can get one of those posters. Any help in greatly apreciated. Thanks…Chris.L

Ksmitty August 9th, 2008 9:33 am

I’m a howling monkey addict, LOVE LOVE LOVE it. Don’t discontinue my monkey, advertise it! The people that like it Really like it. I am running out of options. I know about 20 stores that had it here in San Diego but all are sold out.Whoever makes Howling Monkey should hire an advertising firm to make a commercial! The monkey on that can is a star waiting to be born. If the owners are to incompetent to make money with it a real company should buy it and use it, just look at the blogs! Make stickers, T-shirts, and bobbleheads you jackasses!

Phill September 25th, 2008 8:27 pm

I would like to get a howling monkey poster does anone know how to get one?

Billywilly October 1st, 2008 3:55 pm

I live in Orange County California. I have looked everywhere for this drink so I can try it. Hell, I have scoured the internet too! I cannot find this stuff. Can anyone help? Please don’t leave your email address and offer to sell it to me. I want to find an actual retailer of some kind.

Mr. Information February 1st, 2009 7:04 pm

The Elixir is probably the best tasting energy drink out on the market right now. That taste of slight tartness gives you a boost all on its own. They sell them here in NYC/Brooklyn for a $1 per 16oz can making it cheaper than soda.

Monkey March 15th, 2009 11:05 am

I am down to the last of my diet elixir reserves. I went through every dollar store I could find about 6 months ago and found stacks of cases of it. I bought ALL OF IT everywhere I found them. Unfortunately, I can’t find anymore….:( Is it still being produced?! Is my favorite drink ever gone forever?

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