Sexpresso
It seems that a good hot espresso isn’t enough for some people. They want to get an eyeful while they order their latte.
Journalists have called it Sexpresso - Scantily-clad young ladies serving coffee from drive-thru windows. And yes they are young ladies - no buffed young strapping lads to be found (via LA times)
I hope they don’t spill any coffee on themselves - that stuff burns - and stains.
Here is an ad pulled from Craigslist:
NEED SEXY FEMALE BARISTA, NO EXP REQ. WILL TRAIN. GREAT PAY (HOURLY + TIPS). GREAT CUSTOMERS, FUN JOB. THIS POSITION IS FOR OUR NORTH SEATTLE LOCATION. DRESS ATTIRE IS LINGERIE.
As a self-proclaimed coffee snob: I prefer that my barista’s actually have experience when it comes to pulling a good shot. But then, if you are going to a place called Bikini Express — and it’s Wet T-Shirt Wednesday — you’re hardly going there for the coffee are you?
How will Starbucks counter this one? Maybe they started it all in the first place. Ever seen the early maiden logo?
What will McDonald’s do about this? Their coffee scored top in a consumer taste test. Maybe we’ll get to see the clown-freak Ronald McDonald serving coffee in his undies.
2 Comments
This has been a trend in Chile for years. In Santiago, unless you want nescafe powdered stuff, you go to the “Cafe con Piernas” shops (literally, Coffee with legs) where waitresses in short skirts serve coffee to businessmen coming out of the stock exchange. It also happens to be the best coffee in town.
Anyone see the film “Idiocracy”? I think the managers of Bikini Express have…
For those who don’t want to rent this brilliant little movie from Mike Judge (Beavis and Butthead, Office Space) in the future, sex and marketing will be so closely associated that Starbucks advertises sexual favors that come with lattes. Ah, the future is already here!