The Top 15 Energy Drink Brands
Bevnet have published their annual review of the energy drink industry. Here are the 15 biggest sellers for the year ended 31 December 2006.
| Drink | Share of Energy Drink Market (based on dollar sales) |
| Red Bull | 42.6 |
| Monster | 14.4 |
| Rockstar | 11.4 |
| Full Throttle | 6.9 |
| Sobe No Fear | 5.4 |
| Amp | 3.6 |
| Sobe Adrenaline Rush | 2.9 |
| Tab Energy | 2.3 |
| Monster XXL | 0.9 |
| Private Label | 0.9 |
| Rip It | 0.8 |
| Sobe Lean | 0.7 |
| BooKoo | 0.5 |
| Sobe Superman | 0.4 |
| Von Dutch | 0.4 |
Red Bull. What can you say? They sold 74.9 million units last year. Not even Monster and Rockstar combined come close.
A few surprises on this list. Von Dutch? Boy are we slaves to brand.
46 Comments
That’s insane that Von Dutch made the list. That drink is NASTY
I still mostly buy Red Bull. It tastes the best. Monster tastes fine, but has HFCS in it. Red Bull doesn’t.
Von Dutch is the nastiest one. Ick.
I’m surprised Bawls isn’t on there. I don’t drink the stuff, but still, I thought it was more popular.
bawls is hard as hell to come by… Vondutch, wow, memories, i got 2 24 packs of von dutch at biglots, for $5 a case ie.(5 bucks for 24!). good price, made it taste much better
Yes Corn i also scored 2 cases of Von Dutch for 6 bucks a case at Big lots! You get used to the taste. it did the job and was cheap. I like the rip it as well for a great value. Glad to see it on the list. Big lots is a great place for energy drink value. You never know what you will find. I got Boo Koo and joker there a week ago for 60cents a can.
Monster rules! I would drink red bull, but it is way to much for an 8 ounce can.
I thought Von Dutch made locks and door handles :/
I miss Bawls. I can’t get them at the local 7-11. I miss Bawls.
I don’t see why Red Bull is so popular =\ I tried it and wasn’t too impressed. The taste was nothing special, and it was too sweet, so I couldn’t finish the can. I didn’t get much energy either. And at $1 every 4 oz, it’s a good thing they don’t make a 16oz version, it’d be $4 a can.
To argue, AIM me with my throw-away screen name, cool10bot.
None of the size are proper to Canada and thus all the amounts are wrong
I can’t belive AMP was so low…. I tried it and besides Red Bull and Rockstar it’s the Best!! And…one question…How did Von Dutch even get manufactured? It’s discusting!!
Thanks for the info. Any chance you could publish a permalink to the Bevnet page? I can’t seem to locate this info on their site.
Thanks much!
There is no permalink. You’ll have to subscribe to Bevnet before you can download the energy drink buyers guide.
There’s a perfectly good reason Red Bull is #1 - it goes perfect with Vodka and Jeager…ever hear anyone order a Monster and Vodka. Of course not. Redbull is made sweet to lessen the harshness of liquor
Does anyone know the side effects of too much caffeine?
Rockstar is without a doubt #1. Smooth, tastes great and gives you a boost. Red Bull is like medicine (well aren’t they all to a point?).
Man, that Red Bull. Even my kids are adding them to their booze drinks. The guys on his second or third billion from what I heard last year.
As, I’m older and wiser, I’m using A.C.T. and maybe because I’m a bit jealous of this guys billions, I’m selling ACT now also.
Energy drinks are one of the worlds fastest growing markets so I would like in on the wave.
Works great for me so I’m happy. About a third or quarter cost of Red Bull, etc.
Cheers
Brian
drinkact.ca
My fav is A’tomic Pom by Rip It.
I also like Lime Wrecker which I get at BP gas stations with a little tequila on the weekend.
for all u people looking for bawls try eckerds…they’v always got it
I am suprised that no one has mentioned XS. It is the best tasting wellness drink on the market. 0 Sugar and about 8 calories per serving there is no competition!!!Each can contains an enormous 4900% B-12 serving.Want to party like a rock star?? Drink 2 cans of this and tell me what happens. I bet you will not have a nasty hangover like you would fom the “Bull”. That my friends is no Bull!!
I think act is one of the better ones i have had. i buy it wholesale and its very cheap, no crash, no jitters, lasts up to 6 hours. i drink alot and gain no weight with it.
I agree with Big Popi, I’m very, very surprised XS wasn’t on this list. I’m one of the people you’re able to get it through. Go to the website I have posted here and you can purchase a case with your choice of several flavors and try it out yourself, just create an account and you’re good to go. Then tell me if you like Red Bull or any of the others still. This is the healthiest energy drink you’ll ever come across and still has a powerful kick to it.
Redbull has an okay taste, everyone i work with love redbull and say it tastes the best, i disagree. i think it tastes to different. its nothing like a regualr pop or juice would taste like, and not worth the money.. IMO, the Monster takes the cake for me. the taste is great, and the fact it comes in different flavors, you wont get bored of the taste. the bigger serving gives you a larger and longer boost then a redbull. Monster Energy FTW! 
I think monster is the best it comes in soooo many differnt flavors and it’s way better than red bull
I would like to tell you all to try Bomba Energy. It is out of Austria but is now here in USA. Four different flavors no crash and no spike. Best drink I have tried.
XS is the best energy drink ever ! it has 13 flavors , 0 carbs 0 suger ,
it will be number one on the market by next year ! its all of the energy and none of the bull.
XS is a hot product
I love monster.
And the reason VOn Dutch made it is because everyone has tried it or bought it really cheap.
And Im suprised about Bawls as well.
And Ive heard Monster and Vodka is good. Lol.
But I dont know that girl drinks alot.
redbull= Crap (tastes like sugar and water mixed together)
monster= an amazing energy drink amazing taste and sooo many different flavors, plus the new BFC is getting bought off the shelves veryyy fast (at least where im from)
im very suprised von dutch made it up there as well..
just because its veryy cheap and everyone has tried it..
im also very suprized that NoS energy didnt get up there its a very good tasting energy drink and plus the bottle it comes in doesnt look so shabby either.
Red Bull advertises like crazy
Bawls should of been on there nd red bull i drink the top 2 (monster red bull) well there both good ppl say nos is made out of bull sperm…
Unfortunatly XS would be second…however because it is considered privately sold it cannot be part of the ranking. But yes, it is number two behind Red Bull. Furthermore it is the HEALTHIEST energy drink out there and I love the tropical blast. You can also get caffinee free and avoid the crash after.
anyone have any thoughts on Jolt?
i think nos should be on your list because its the shit
I really thought that Monster was closing in on Red Bull’s market share, but apparently not. Although, when you look at the list it has Monster and Monster XXL as separate items. Monster XXL is just Monster in a larger can so I don’t know why they wouldn’t be combined… still, that doesn’t leave Monster with as much market share as I would have imagined.