The Top 15 Energy Drink Brands

redbull.jpgBevnet have published their annual review of the energy drink industry.

Here are the 15 biggest sellers for the year ended 31 December 2006.

Updated: Now you can see the top brands for 2007 and 2008 as well! We add 2009 energy drinks as soon as they become available. It pretty interesting to see how some of these brands have performed well and the ones that haven’t.

Drink Share of Energy Drink Market

(% dollar sales)

2006

Drink Share of Energy Drink Market

(% dollar sales)

2007

Red Bull 42.6 Red Bull 35.2
Monster 14.4 Monster 27.3
Rockstar 11.4 Rockstar 11.1
Full Throttle 6.9 Full Throttle 6.6
Sobe No Fear 5.4 Amp 5.1
Amp 3.6 No Fear 2.7
Sobe Adrenaline Rush 2.9 NOS 2.1
Tab Energy 2.3 Adrenaline 2.1
Monster XXL 0.9 Sobe 0.6
Private Label 0.9 BOOKOO 0.6
Rip It 0.8 Arizona 0.5
Sobe Lean 0.7 Lost 0.5
BooKoo 0.5 Rip It 0.5
Sobe Superman 0.4 Vitamin Energy 0.5
Von Dutch 0.4 Jeff Gordon 24 0.5
Drink Share of Energy Drink Market

(% dollar sales)

2008

Drink

Coming soon

Share of Energy Drink Market

(% dollar sales)

2009

Red Bull 40
Monster 23
Rockstar 12.3
AMP 8
Full Throttle 4
Doubleshot 2
NOS 1.5
No Fear 1.4
Private Label 1
SOBE Adrenaline 0.7
Vitamin Energy 0.5
SOBE Lean 0.5
Venom 0.44
Jolt 0.4
Go Girl 0.4

Red Bull. What can you say? They sold 74.9 million units In 2006 and continue to be strong but loosing some ground. Not even Monster and Rockstar combined come close. Competition is fierce!

A few surprises on this list. Von Dutch 2006, Jeff Gordon 2007, and Go Girl 2008? Boy are we slaves to brand and energy drink marketing.

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Posted in Energy Drinks, Trends · April 12th, 2007

66 Comments

Pages: « 1 [2] 3 4 »

Big Popi September 5th, 2007 1:51 pm

I am suprised that no one has mentioned XS. It is the best tasting wellness drink on the market. 0 Sugar and about 8 calories per serving there is no competition!!!Each can contains an enormous 4900% B-12 serving.Want to party like a rock star?? Drink 2 cans of this and tell me what happens. I bet you will not have a nasty hangover like you would fom the “Bull”. That my friends is no Bull!!

Ryan September 27th, 2007 10:37 am

I think act is one of the better ones i have had. i buy it wholesale and its very cheap, no crash, no jitters, lasts up to 6 hours. i drink alot and gain no weight with it.

http://www.drinkact.com/lowsugardrinks

David October 2nd, 2007 9:21 pm

I agree with Big Popi, I’m very, very surprised XS wasn’t on this list. I’m one of the people you’re able to get it through. Go to the website I have posted here and you can purchase a case with your choice of several flavors and try it out yourself, just create an account and you’re good to go. Then tell me if you like Red Bull or any of the others still. This is the healthiest energy drink you’ll ever come across and still has a powerful kick to it.

Monster-T November 1st, 2007 2:20 pm

Redbull has an okay taste, everyone i work with love redbull and say it tastes the best, i disagree. i think it tastes to different. its nothing like a regualr pop or juice would taste like, and not worth the money.. IMO, the Monster takes the cake for me. the taste is great, and the fact it comes in different flavors, you wont get bored of the taste. the bigger serving gives you a larger and longer boost then a redbull. Monster Energy FTW! :)

Anna November 5th, 2007 2:53 pm

I think monster is the best it comes in soooo many differnt flavors and it’s way better than red bull

Darren Smith November 5th, 2007 4:47 pm

I would like to tell you all to try Bomba Energy. It is out of Austria but is now here in USA. Four different flavors no crash and no spike. Best drink I have tried.

Joe December 1st, 2007 4:19 am

XS is the best energy drink ever ! it has 13 flavors , 0 carbs 0 suger ,
it will be number one on the market by next year ! its all of the energy and none of the bull.

CHAN December 1st, 2007 4:29 pm

XS is a hot product

DarkurTymes December 12th, 2007 10:39 pm

I love monster.
And the reason VOn Dutch made it is because everyone has tried it or bought it really cheap.
And Im suprised about Bawls as well.
And Ive heard Monster and Vodka is good. Lol.
But I dont know that girl drinks alot.

energy-holder 3.0 January 8th, 2008 9:05 pm

redbull= Crap (tastes like sugar and water mixed together)
monster= an amazing energy drink amazing taste and sooo many different flavors, plus the new BFC is getting bought off the shelves veryyy fast (at least where im from)

im very suprised von dutch made it up there as well..
just because its veryy cheap and everyone has tried it..
im also very suprized that NoS energy didnt get up there its a very good tasting energy drink and plus the bottle it comes in doesnt look so shabby either.

david January 17th, 2008 11:18 pm

Red Bull advertises like crazy

Lucky January 27th, 2008 8:48 pm

Bawls should of been on there nd red bull i drink the top 2 (monster red bull) well there both good ppl say nos is made out of bull sperm…

Eric January 31st, 2008 10:18 pm

Unfortunatly XS would be second…however because it is considered privately sold it cannot be part of the ranking. But yes, it is number two behind Red Bull. Furthermore it is the HEALTHIEST energy drink out there and I love the tropical blast. You can also get caffinee free and avoid the crash after.

Bent February 6th, 2008 9:12 pm

anyone have any thoughts on Jolt?

josh February 12th, 2008 10:59 am

i think nos should be on your list because its the shit

levi March 23rd, 2008 2:51 am

my favorite energy drink,is guru,not only do they taste the best to me,they also feel the best.

Kevin Cochrane August 1st, 2008 8:05 am

Have you had a bHIP Energy Blend. bHIP Energy Blend is the world’s first ‘herbal clean energy’ formula. it is laoded with Vitamin’s and Amino Acid.
For more info goto http://www.energy4life.ca

joel August 9th, 2008 9:58 pm

My favorite energy drink is Xplosive however little known its tastes the best and gives the best results

steven's brother September 1st, 2008 4:55 am

the best energy drink is the steven seagal’s lightning bolt!!

it’s an asian experience in a can!

http://www.lightningdrink.com/

mike September 4th, 2008 2:04 pm

what about funtion energy drink i like that

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