The Top 15 Energy Drink Brands
Bevnet have published their annual review of the energy drink industry.
Here are the 15 biggest sellers for the year ended 31 December 2006.
Updated: Now you can see the top brands for 2007 and 2008 as well! We add 2009 energy drinks as soon as they become available. It pretty interesting to see how some of these brands have performed well and the ones that haven’t.
| Drink | Share of Energy Drink Market
(% dollar sales) 2006 |
Drink | Share of Energy Drink Market
(% dollar sales) 2007 |
| Red Bull | 42.6 | Red Bull | 35.2 |
| Monster | 14.4 | Monster | 27.3 |
| Rockstar | 11.4 | Rockstar | 11.1 |
| Full Throttle | 6.9 | Full Throttle | 6.6 |
| Sobe No Fear | 5.4 | Amp | 5.1 |
| Amp | 3.6 | No Fear | 2.7 |
| Sobe Adrenaline Rush | 2.9 | NOS | 2.1 |
| Tab Energy | 2.3 | Adrenaline | 2.1 |
| Monster XXL | 0.9 | Sobe | 0.6 |
| Private Label | 0.9 | BOOKOO | 0.6 |
| Rip It | 0.8 | Arizona | 0.5 |
| Sobe Lean | 0.7 | Lost | 0.5 |
| BooKoo | 0.5 | Rip It | 0.5 |
| Sobe Superman | 0.4 | Vitamin Energy | 0.5 |
| Von Dutch | 0.4 | Jeff Gordon 24 | 0.5 |
| Drink | Share of Energy Drink Market
(% dollar sales) 2008 |
Drink
Coming soon |
Share of Energy Drink Market
(% dollar sales) 2009 |
| Red Bull | 40 | ||
| Monster | 23 | ||
| Rockstar | 12.3 | ||
| AMP | 8 | ||
| Full Throttle | 4 | ||
| Doubleshot | 2 | ||
| NOS | 1.5 | ||
| No Fear | 1.4 | ||
| Private Label | 1 | ||
| SOBE Adrenaline | 0.7 | ||
| Vitamin Energy | 0.5 | ||
| SOBE Lean | 0.5 | ||
| Venom | 0.44 | ||
| Jolt | 0.4 | ||
| Go Girl | 0.4 |
Red Bull. What can you say? They sold 74.9 million units In 2006 and continue to be strong but loosing some ground. Not even Monster and Rockstar combined come close. Competition is fierce!
A few surprises on this list. Von Dutch 2006, Jeff Gordon 2007, and Go Girl 2008? Boy are we slaves to brand and energy drink marketing.
66 Comments
Moster is gross.
Red Bull is disgusting.
Rockstar is terrible.
The only good energy drinks I have EVER had are Full Throttle and Amp.
Those are the only two that actually taste well.
energy drinks are disgusting
they will kill all of you
my do is sitting on my lap as i read this
rockstar all the way
It seems that your statements indicated that your research is conclusive. I soory to disagree but with statements that all energy drinks are bad for you, which is the general just here. You need to do more research before indictating to the public which who think that if it stated it is fact. Do your research on XS Energy Drink. This is a private label and has at present three flavors that are Caffine Free and also No Carbs and No Sugar. Would you recommend a product like that if you found one or are you just wanting to slam products?
bHIP is not that great the mix is just terrible its a knock off of mona vie
These energy drinks may have a large part of the energy drink market only because of the amount of advertising dollars they spend in a year.
If you want a real energy burst then you have to try this new bHIP energy.
Last for 6 hours clear pure energy
I’m surprised 5-Hour Energy isn’t on there. I don’t drink the stuff, but still, I thought it was more popular because it’s caffeine it’s: 40 (mg/fl oz).
Im amazed beaver buzz didin’t make the list
If I was a betting man I would say that MonaVie’s new energy drink EMV will begin to take over the market. The product is actually healthy for you. It has 9 superfruits including the acai berry and has about 10 serving fruit equivalent in an 8 oz. can. It’s actually an organic product and doesn’t have any added chemicals. Good stuff…………
I just joined started drinking a new energy drink called eFusjon(pronounced E – fusion)Raw. It’s 100% all-natural ingredients and with no preservatives or additives. I don’t know about you but I’m trying to stay away from anything that has additive, including energy drinks.
The e fusion drink is ok for taste but the fact you have to pay 200 up front and spend 160 a month to buy it is lame. A multi level marketing scam to just het other to pay into the same scam and drink this average drink sucks. the potential is very low and only three people out of 4000 actually get a CHECK that can buy more than a loaf of bread. Any marketing where you have to put 160 bucks a month is a scam.
can anyone tell me if there is an energy drink that tastes like red bull but is cheaper
Nice to that AMP is making progress.
Jagen are you kidding? There are like a thousand RB clones out there that are very similar. Hit the Big Lots or the Dollar Tree stores and try a few drinks if you are looking to save money. And the only person I would really wish AMP on JW is some of those lame MLM types that always show up here. I can’t stand that weak lame attempt at an energy drink.
Monster definitely deserves to be on top. They have such a huge selection of great drinks.
With Monster coming out with new drinks all the time, and Red Bull basically only coming out with a shot and Cola which isn’t even an energy drink, how the heck did Monster fall from ‘07 to ‘08? Red Bull is basically half the drink for the same price, you can go for the 16 oz and pay like $3.50. It must be advertising or something.
well red bull sells the most in the uk… then its relentless which is my favourite in all honesty.
ive tasted rockstar once noting great.. but there is a new one for 35p calld “energy drink” and its sooo worth it!
“I still mostly buy Red Bull. It tastes the best. Monster tastes fine, but has HFCS in it. Red Bull doesn’t.”
Actually Monster does not have HFCS in it. It may contain fructose and glucose but not high fructose corn syrup which is a different formulation of liquid sugar. Rockstar contains it though.
Rockstar is the best energy drink by far. Not only does it taste great and give you a kick but it is also a great price.
Plus it is double the size of redbull.GREAT