Blow Energy Drink Mix

blow.jpgBlow Energy is a powdered energy drink mix aimed at ultra-hip party-goers. It comes in a vial of white powder - so you too can pretend you are popping some hard stuff into your drink.

From the maker:

“Blow is seductively cool, powerfully effective and our marketing is admittedly edgy.”

“Edgy” means marketing the vial of caffeine as a party drug, along with media promotions showing images of slutty women and pervy men. Not really edgy; the illicit drug thing has been done before - and as for the scantily clad ladies - well that’s as old as advertising itself.

Blow packs a punch: 240mg caffeine and 2000mg of Taurine.

The associations between good ole humble caffeine and hard drugs are a little disturbing. Someone somewhere is seriously going to start getting the wrong idea and wreck it for all the rest of us.

Posted in Caffeinated Products, Energy Drinks · June 26th, 2007

53 Comments

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[...] now? Blow. Yep. Go ahead. Tell me I need to ‘get over it and get a life’ and not be concerned that [...]

Mom of many February 22nd, 2008 7:58 pm

I think the one who came up with this crap should be locked up. Come on now too many children see this stuff and think its cool. You the one who came up with this, are an idiot. You are part of whats wrong in this world now.

david March 4th, 2008 7:46 pm

welll maybe if ya think about it and is as good as it advertises, it will draw them away from actual cocaine i rather my son to be clean, but if it came to chose between this or cocaine i rather blow,

Kaz March 14th, 2008 2:08 am

this looks amazing. Anyone know where to buy it? I would totally just snort that.

josh March 14th, 2008 8:56 am

^ and That kids, is the reason for possible removal of this product from store shelves.

Christina March 26th, 2008 9:58 pm

AWESOME! I NEED TO FIND SOME BLOW!! I DON’T DO DRUGS OR DRINK AND I THINK THIS IS SUPER FUNNY!!!

hooolleeeeeeeeeey crap March 27th, 2008 3:56 pm

Why do people like to jack themselves up that much? If the WARNINGS on “HARMLESS” drinks like Monster say that no more than 3 should be consumed in a day, why do people drink twelve at once and like it?

Heed March 29th, 2008 9:06 pm

lighten up, at least its not heroin

Rachel March 29th, 2008 10:30 pm

I just tryed this for the first time last night and wow it taste so good and gave me the energy i wanted plus no side effects

Chris April 13th, 2008 8:06 pm

Come on mom of many your kids see more illict drugs when the dare program you so love to support came in with a breifcase and showed your children all about crack weed pipes bongs the list is endless so even if they didnt see it at home by the fifth grade the would have seen the real thing anyways. Its people like you that make these products sell….

Casey April 16th, 2008 10:34 am

This company may be responsible for some kids going to jail at a later date once this realy hits the market, in Georgia.

§ 16-13-78.2. Possession, manufacture, delivery, distribution, or sale of counterfeit substances

Except as authorized by this article, it is unlawful for any person to possess, have under his control, manufacture, deliver, distribute, dispense, administer, sell, or possess with intent to distribute a counterfeit substance. Any person who violates this Code section shall be guilty of a misdemeanor.

This marketing tech. used by this company leads me to believe that they do not care about anyone or any kid. They only care about the all mighty dollar.

Casey April 16th, 2008 10:45 am

I have an idea, why dont we market; syringes filled with bubble gum sugar water and caffeine. Man I bet that would sell like hot cakes………..

sidney April 21st, 2008 10:10 am

I think its funny that they would name their product blow.. like that other drink energy drink called cocain.. haha=p
WERE CAN I GET SOME BLOW ENERGY? I wanna c if its better than monster as good as red bull.

Thorins92 April 29th, 2008 8:06 pm

maybe this will help me kick my coke habit…

jk, don’t take these sorts of things so seriously
it’s just a cleverly dark marketing ploy that has apparently worked if its generating controversy…

frustrated teen May 12th, 2008 8:06 am

oh wow. lighten up people. if you want to believe that the people who make stuff like this are “whats wrong in the world” your life is a tad and 16 smidgens too sheltered. its basically a joke product, and if a kid wants to “pretend they’re doing coke”, would you be happier if they were actually doing coke? i know alot of people who actually do coke to be cool, and if your kid is pretending to do “Blow”, then they’re less likely to try the real stuff. also, snorting this stuff would probably be equivalent to snorting half a dozen Pixie Stix, or maybe a Kool-Aid packet or two. Believe it, there are those dumb enough to do it, but all it does is make your nose sore and make you sneeze… alot.

Pharm October 13th, 2008 12:15 pm

None of you make sense, this product will have no impact as to whether or not teens use cocaine. This is intelligent marketing on the part of the company and nothing else. Worst case scenario some kids will sell it as real cocaine and you will have kids insuffilating caffeine instead of cocaine.

Sam December 20th, 2008 1:11 am

Maybe the “Concerned” parents out there need to talk to their children more to find out about whats going on at their school. Seeing as how thats where a stockpile of drugs are going to. It’s also prob the same place half the parents and people complaining got their drugs back in the day, and just dont want to admit it. But enough about talking to your children about drugs at school and responsibilities like actually being a parent and teaching them right from wrong. Lets go after the fake drug companies! SHAME ON THEM! If you dont like something, dont do it, and leave the rest of us alone! Not everyone thinks alike.

rawr_katie December 22nd, 2008 11:01 am

i think its an amazing marketing idea. kids love the idea of it being compared to coke. i would buy it. i bet this guys making a fortune. i do understand the fear of people thinking kids will go want to do coke now. but that doesnt mean that they can even get their hands on it. i dont think kids should be able to get the drink. energy drinks are bad for young kids anyway. but it was a great idea. i think the worst thing is that some little dumb kid is going to snort it. lol.

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