Blow Energy Drink Mix

blow.jpgBlow Energy is a powdered energy drink mix aimed at ultra-hip party-goers. It comes in a vial of white powder – so you too can pretend you are popping some hard stuff into your drink.

From the maker:

“Blow is seductively cool, powerfully effective and our marketing is admittedly edgy.”

“Edgy” means marketing the vial of caffeine as a party drug, along with media promotions showing images of slutty women and pervy men. Not really edgy; the illicit drug thing has been done before – and as for the scantily clad ladies – well that’s as old as advertising itself.

Blow packs a punch: 240mg caffeine and 2000mg of Taurine.

The associations between good ole humble caffeine and hard drugs are a little disturbing. Someone somewhere is seriously going to start getting the wrong idea and wreck it for all the rest of us.

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Posted in Caffeinated Products, Energy Drinks · June 26th, 2007

60 Comments

Pages: « 1 2 [3]

Christina March 26th, 2008 9:58 pm

AWESOME! I NEED TO FIND SOME BLOW!! I DON’T DO DRUGS OR DRINK AND I THINK THIS IS SUPER FUNNY!!!

hooolleeeeeeeeeey crap March 27th, 2008 3:56 pm

Why do people like to jack themselves up that much? If the WARNINGS on “HARMLESS” drinks like Monster say that no more than 3 should be consumed in a day, why do people drink twelve at once and like it?

Heed March 29th, 2008 9:06 pm

lighten up, at least its not heroin

Rachel March 29th, 2008 10:30 pm

I just tryed this for the first time last night and wow it taste so good and gave me the energy i wanted plus no side effects

Chris April 13th, 2008 8:06 pm

Come on mom of many your kids see more illict drugs when the dare program you so love to support came in with a breifcase and showed your children all about crack weed pipes bongs the list is endless so even if they didnt see it at home by the fifth grade the would have seen the real thing anyways. Its people like you that make these products sell….

Casey April 16th, 2008 10:34 am

This company may be responsible for some kids going to jail at a later date once this realy hits the market, in Georgia.

§ 16-13-78.2. Possession, manufacture, delivery, distribution, or sale of counterfeit substances

Except as authorized by this article, it is unlawful for any person to possess, have under his control, manufacture, deliver, distribute, dispense, administer, sell, or possess with intent to distribute a counterfeit substance. Any person who violates this Code section shall be guilty of a misdemeanor.

This marketing tech. used by this company leads me to believe that they do not care about anyone or any kid. They only care about the all mighty dollar.

Casey April 16th, 2008 10:45 am

I have an idea, why dont we market; syringes filled with bubble gum sugar water and caffeine. Man I bet that would sell like hot cakes………..

sidney April 21st, 2008 10:10 am

I think its funny that they would name their product blow.. like that other drink energy drink called cocain.. haha=p
WERE CAN I GET SOME BLOW ENERGY? I wanna c if its better than monster as good as red bull.

Thorins92 April 29th, 2008 8:06 pm

maybe this will help me kick my coke habit…

jk, don’t take these sorts of things so seriously
it’s just a cleverly dark marketing ploy that has apparently worked if its generating controversy…

frustrated teen May 12th, 2008 8:06 am

oh wow. lighten up people. if you want to believe that the people who make stuff like this are “whats wrong in the world” your life is a tad and 16 smidgens too sheltered. its basically a joke product, and if a kid wants to “pretend they’re doing coke”, would you be happier if they were actually doing coke? i know alot of people who actually do coke to be cool, and if your kid is pretending to do “Blow”, then they’re less likely to try the real stuff. also, snorting this stuff would probably be equivalent to snorting half a dozen Pixie Stix, or maybe a Kool-Aid packet or two. Believe it, there are those dumb enough to do it, but all it does is make your nose sore and make you sneeze… alot.

Pharm October 13th, 2008 12:15 pm

None of you make sense, this product will have no impact as to whether or not teens use cocaine. This is intelligent marketing on the part of the company and nothing else. Worst case scenario some kids will sell it as real cocaine and you will have kids insuffilating caffeine instead of cocaine.

Sam December 20th, 2008 1:11 am

Maybe the “Concerned” parents out there need to talk to their children more to find out about whats going on at their school. Seeing as how thats where a stockpile of drugs are going to. It’s also prob the same place half the parents and people complaining got their drugs back in the day, and just dont want to admit it. But enough about talking to your children about drugs at school and responsibilities like actually being a parent and teaching them right from wrong. Lets go after the fake drug companies! SHAME ON THEM! If you dont like something, dont do it, and leave the rest of us alone! Not everyone thinks alike.

rawr_katie December 22nd, 2008 11:01 am

i think its an amazing marketing idea. kids love the idea of it being compared to coke. i would buy it. i bet this guys making a fortune. i do understand the fear of people thinking kids will go want to do coke now. but that doesnt mean that they can even get their hands on it. i dont think kids should be able to get the drink. energy drinks are bad for young kids anyway. but it was a great idea. i think the worst thing is that some little dumb kid is going to snort it. lol.

Jessika January 20th, 2009 10:08 pm

Some guy that works for them came into my work today and gave me some. Personally, I think its lame sauce. I haven’t tried it yet, but I gave that guy shit the whole time he was there. I was bagging on his product for like, 10 minutes. It made him want to give me more. Haha. Lame.

Curtis March 3rd, 2009 10:10 pm

if kids wanted to be using illicit drugs, they would be. if they wanted to pretend that they are, they would be. it’s not like this product is going to introduce the idea of cocaine to little kids, they learn about that in school and on tv. if a kid is dumb enough to use coke, it’s not because of a drink mix.

Duane Harris September 17th, 2009 9:41 am

Shoot hook me up! Where can I get this stuff???

kyle September 28th, 2009 7:34 am

This stuff is harder to get than the real thing, but it’s still badass.

Anonymos October 3rd, 2009 3:59 pm

So its cool to think your a coke head i heard in the news it comes with a little mirror to cut it up LIKE CRACK!!!! not cool dude not cool

DeMille D October 4th, 2009 4:58 pm

All you sceptics and critics are just pissed you didnt think of this first. I hope this shit floods the markets and i love blow makes millions. Ya baby embrace the blow !!!!!

Mike Stone October 5th, 2009 6:07 am

Products like “Blow” and “Energy Shots” are seriously dangerous. I’m currently writing a report on “energy drinks” for university, and some of the information I have found is really quite disturbing. Did you know that “energy drinks” are only sold in drug stores in Norway? And France and Denmark have banned the drinks altogether? Keep in mind, this information is sourced from academic journals, and not from Wikipedia (like this site).

In 2006 as many as 500 new energy drinks were introduced worldwide, and this number is growing rapidly. The energy drink industry is extremely lucrative, and competing companies are blatantly ignoring the serious health issues relating to energy drinks, just so they can get a slice of the profits.

I don’t mind the odd Red Bull now and again, but when products which have seriously high levels of caffeine, and are so concentrated, are available to “teens”, some serious action needs to be taken by the government. It’s only a matter of time until a child manages to get hold of some “energy shots” and dies. And please don’t give me the pathetic argument that “the child should know better” or “it’s their own fault”. The blame should, and will, rest solely on the producers.

Some of the arguments posted on this site, such as “lighten up” and “don’t take these sorts of things so seriously” are void of any cognitive process whatsoever. I actually feel sorry for some of you people, because you’re so bild to the real issues in the world.

I personally hope that the government acts swiftly and passes legistation to finally bring these products into line.

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