FDA Goes After Blow Energy Drink
The FDA has sent a warning letter to the manufacturers of Blow Energy Drink Mix.
Blow is a white powder that closely resembles cocaine.
Among the many points listed on the FDA letter:
Some of the images that appear to be cocaine powder illustrate that the powder has been “cut” by an object (presumably a credit card or a razor blade) and formed into “lines,” suggestive of the practice used to divide cocaine powder into very fine particles to increase the efficiency of nasal absorption prior to insufflation, i.e., snorting, the most common method of using illicit cocaine.
In terms of caffeine one vial of Blow contains 240mg caffeine.
Call me Grandad but I’m with the FDA on this. Products and marketing like this give regular energy drinks a bad name, and it’s an association we can do without.
10 Comments
Also, is accepting that drug use is cool the number one bad advertising practice around? Honestly?
Took them long enough.
Sorry I disagree. They don’t sell Blow to school kids. It is available at adult stores and clubs as well as online. I have 3 kids and I’m not worried. Did they arrest Cheech and Chong for making drug movies? Do they ban rap music which glorifies drug use and crime? I would understand if they were marketing to 13yr olds but they don’t. If you don’t have a credit card you can’t order it online either(last I checked 13 yr olds can’t get a credit card). It is the parents job to monitor what their kids do. Candy cigarettes never made me want to smoke real ones. Bottom line is let the market decide. I think Blow is a good product. It will give you energy and it is portable. It is very tongue in cheek with the whole cocaine thing. It is so over the top that you can’t take it too serious.
Lame. Honestly. Could the FDA spend more time keeping an eye on what’s going *into* the drinks (for safety reasons) and less worrying about OMGDRUGIMAGERY?
Some people just can’t take a joke. Blow is so over the top it is funny.
If Cheech and Chong made those movies now, they probably would be arrested.
I gotta say I’m with him and the FDA on this…When I read the original article on it I wasn’t very impressed, I just think it took the FDA a little too long.
I agree with scum1. If they’re selling it in a way that the vulnerable audience can’t get to it, what’s the problem? The only thing that worries me is you know some moron WILL actually cut it into lines and blow it. That would outdo the Spike hospital visits…
[...] 3rd 2008 10:01pm [-] From: energyfiend.com [...]
Hey Grandad –
The FDA isn’t just admonishing them to change their marketing practices. The FDA has given an ultimatum: stop marketing your drink with those images or we will send men with guns and make you stop.
Sorry, but I don’t think I’m “with the FDA on this.” There are very few times when I would brandish a gun in someone’s face, and Blow’s selling a beverage with a suggestive label isn’t one of them.