Just Smell the Coffee
I would argue that one of the best smells in the whole wide world is fresh ground coffee. I mean fresh here. Not two-month old supermarket beans. Not Freeze-dried instant. But coffee beans that have been ground up a few hours earlier.
The smell of coffee (or rather lack of it) is one a number of reasons for Starbucks steady decline.
According to the CEO:
He noticed how the smell of the company’s breakfast sandwiches overpowered the aroma of coffee and new flavours had replaced genuine inspiration.
As for that smell – new research has shown that just the SMELL of coffee is enough to wake up a bunch of sleep-deprived rats.
We don’t know if the same genes are suppressed in sleep-deprived humans, nor whether we would feel tired if they were, but many of these genes do have human equivalents. So the team says gene suppression may help explain why people feel bad when they haven’t had enough sleep – and that gene reactivation could explain why people love the smell of coffee.
Next the team hopes to identify the molecules in coffee aroma that affect gene expression. They suggest pumping them into factories to help revive tired workers who can’t sip coffee while operating machinery.
Hmmm pumping in coffee aroma sounds good – as long as it’s followed by a cup of the real thing.
5 Comments
Coffee is disgusting.
SCREW COFFEE JUST GIVE US THE HOLY CAFFEINE =DDDDDDD
What the hell, the smell is just a conditioned stimulus, nothing more nothing less
Coffee IS the original Energy Drink!
but not everyone likes the smell of coffee, I personally think it’s quite revolting