Create Your Perfect Energy Drink
I’m sure all of you die hard energy drink fans have thought about the idea of creating the perfect drink.
There are countless drinks out there, but perhaps none quite have all the right qualities you’re looking for.
Well, If you have been dreaming up your own energy drink, here’s your chance to make that dream drink a reality.
BYB Brands, Inc, in cooperation with Edisonnation.com has launched a “live product search” in hopes of finding the next big drink hit. We thought we’d pass along this information so that you have a chance to pitch your idea. After all, who better deserves to win this than you, the loyal energy drink fan. Here are some of the details.
CHALLENGE TITLE:
Drink This! BYB Brands Incorporated Beverage & Snack Search
CHALLENGE DETAILS:
If I ask you to describe yourself with two words, what is your answer? Now, create the perfect beverage or snack for your lifestyle. How does it taste? What does it look like? What is it called? What’s in it? What are its benefits to someone like you? What image does it create and why would someone like you want to be seen with this beverage?
For this search, present us with your product idea and product concept. Your only limitations: no colas, juice-based drinks, isotonics (such as POWERade or Gatorade) and no beverages that need the word “water” in its defined name. Who is your target customer? Why does the target customer want your product? How does it look and taste? What are the ingredients (this doesn’t need to be exact)? For instance, it is made with high, low or with no caffeine; it contains fruit juices, vitamins or spinach extract… How is it packaged and presented on the store shelves? Consider where your product could be sold, such as in supermarkets, convenience stores, mass merchandisers (like Target or Wal-Mart), drugstores or in health and natural food stores. The important thing is that the concept be unique and have mass market potential.
If your idea is selected, you will receive annual payments based on commercialization, as well as a $2,500 advance. There is no limit to the number of ideas that may be selected for each search.
The deadline for this search is Tuesday, December 15, 2008.
Requirements:
Your submission must be unique and protectable. We encourage you to submit a visual representation of your product (i.e., sketch, photo, video…).
Live Product Search is available to all Gold Members. Submitting an idea costs just $25 and even if your idea is not selected, it will reside in our confidential database to be included in future searches at no additional cost as long as you maintain your gold membership status
Submit your idea here and good luck!
