4 KICK Energy Drink Review

4kickSo here’s my laugh for the day.  I just finished a can of 4KICK (huh?) to find that it’s yet another Red Bull clone.

Shortly after finishing it, I headed over to the company’s website to find this statement:

“4KICK will gain its share of the energy drink market based on its sleek label appeal, strategic brand name and of course a taste that will change the energy drink market altogether.”

Really, guys.  Seriously?

Sleek label appearance?  Well you do have those cool hip-hop equalizer bands at the bottom of the can, so sure why not?

Strategic brand name?  I’m very envious.  Your strategy must be so deep and intertwined with complex market research that I’m at a complete loss of thoughts to understand it.  A game-changing revolutionary taste?  I’m not even going to bother mocking that one.

Taste

It’s not bad for those of us that have become accustomed to the standard energy drink taste.  It’s just like Red Bull, but with the citrus aspect amped up a good deal.  The taste, however, is not even close to being one that will, “change the energy drink market altogether.”  That’s just hype marketing in all of its untruthful glory.

Ingredients

With intentions of appealing to the average consumer, we’re looking at 80mg of the good stuff and 100% of B6.  It’s also sporting a dash of niacin, a pinch of B12, and a gram of Taurine.  I’m getting tired just reporting those amounts, but then again I’m not the average consumer when it comes to energy drinks.

Editor’s Note: Their website says 4 kick has as much caffeine as 2-4 cups of coffee. This is an outright  lie really, unless your using your little sister’s toy tea set maybe…..

Effect

To give this little poser the benefit of the doubt, I drank it in the morning before eating breakfast.  In my experience, this is the best way to give energy drinks a free shot at doing their worst.  Much to my surprise, this drink kicked things up a small notch for me.  Undoubtedly, this would not be the case mid-day.

Verdict

2/4 kicks.  The taste is somewhat pleasing and the energy offering deserves a little respect considering this drink’s weight class.    I’m still at a loss of words, though, for where exactly they get off with some of their PR statements.  Caveat Emptor.

Reviewed by Dusty Smith

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Posted in Energy Drink Reviews · June 14th, 2009

6 Comments

Evan June 14th, 2009 4:14 pm

They should just make a clone that is way cheaper than Red Bull. I would definitely buy it over the real drink.

BTW I just found this advertisement for a free Venom energy http://g4tv.com/ninjawarrior/venom.aspx (scroll to the bottom)

Gilly June 15th, 2009 6:26 am

Yea, I was approached by them to sell their product a few months back, and I said no. LOL. Any company with a name like 4Kick is opening themselves up for criticism. What does that even mean??

Tramp June 15th, 2009 10:00 am

4 Kick, meet Big Lots, and your one opportunity to be sold. Their “sleek label appeal” is so sleek I don’t even think I’d have the opportunity to tell myself it looks sketchy in the cooler since I probably wouldn’t even notice it. Judging by the mockery of the entire review, I’d rather stick to 99Cent Store’s “Steven Segal Energy,” at least the cherry one tastes good.

Hope June 24th, 2009 11:20 pm

Hey to All.

long time visitor, first time comment.
I’m in Australia and this site makes me so jealous, as our energy drinks are so limited! *sob*

Then again, we are blessed with Mother ;P

If you know for a fact that any of your favs in the US can be located in aust without costing an arm and a leg, please say so.
I sit at my desk all day at work and visit this site almost daily so im sure i’ll read it. Thank you.
And by the way Dusty, dont every stop reviewing!

Dusty June 25th, 2009 8:55 am

Hope, if any PR marketing comes my way mentioning AU availability, I’ll be sure to include it in my review. Thanks for the kind words :)

KEVIN September 9th, 2009 12:18 pm

IDK WAT YOU GUYS ARE TALKING ABOUT BUT THEY JUST CAME OUT IN ALOT OF SUPERMARKETS IN THE NY METRO AREA. PROB THE BEST DEALS FOR THE TASTE. I LOVE THE TASTE OF 4KICK. I GUESS EVERYONE HAS THEIR OWN OPINION!

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