UK Energy Drink Credit Crunch
Credit crunched your energy drink can?
There was a day when I could bask in the glory of the mountain of energy drink cans that littered the area around my bin. My addiction was my pride and still is, but with the credit crunch having come into full swing, the corporate foot came flying down onto my fridge.
The sound of the dying hiss as the cans bled caffeine on to the floor, would have been a sad moment for me had I not had a plan B. Although I felt like I was stepping down the energy drinks ladder into the underworld, expecting to be shocked by the festering world of ill thought out graphics and poor taste… I was astonished.
Almost every supermarket has managed to dip its finger into the white gold that is caffeine, (at least in the UK that is). With every one trying to come up with a more original name the next, with such energy invoking names as Red Rooster and Bolt. Now I have no quarrels with the names, the only thing I have a problem with is the underlying suspicion I have that all these bargain energy drinks are all made in the same factory.
Taste
This is the basis for my suspicions… Every drink no matter where it seems to come from in the budget own brand energy drinks department, seems to taste the same. Everyone has had a bottle of Coca-Cola before and then had another brand of Cola and although you commend them for there efforts to make it, it never tastes as good as the original and I have to say the same is true here.
Every one of these energy drinks tastes like an attempt at cloning Redbull, however with a slightly different after taste. Now I’m not complaining about this, I mean caffeine is caffeine and if it tasted like piss I wouldn’t bat an eyelid as it passed my lips.
Ingredients
(Insert for Redbull) it’s the same to the letter, bar a different chemical compound for flavour.)
Effect
Now this is where it gets interesting… So its ingredients are almost exactly the same as Redbull and so the effects are the same. For 36mg per 100ml you get your standard buzz, but at only $0.50 for a can (250ml) or $1.50 for 1000ml. It doesn’t seem to matter anymore I’m as happy drinking a litre of the UK own brand energy drink as I am the average can of any other main stream energy drink.
Verdict
So okay, it tastes like everything else on the market, which isn’t a bad thing. At least this means that the flavours are tried and tested and at the price they go for it’s a bloody bargain, so here it is the phrase I never thought I’d say, a UK energy drink own brand is still a good brand!
Written by Josh Nathan
Ask yourself this, what will you do to keep the wolf from the door? Everywhere you turn it seems there is bad news, falling stocks, higher interest rates, rising unemployment, rising fuel prices and crippling inflation. What you do now makes all the difference. Are you a winner or a loser? Well, it doesn’t really matter what you are because sooner or later that wolf will come calling. The ordinary people like you and I need to use our animal instincts to survive. Thanks to years of excess brought about by cheap borrowing most of us ordinary people are now feeling the pinch.