Energy Drink Conditional Love
Hi there, I’m Dusty your reviewer. You may not know me in real life, but I assure you, I’m a nice guy.
I don’t take forever making my decision in the drive-though line. I turn off my Bluetooth headset’s blinking light in the movie theater. I even say hi back to the WalMart greeters, knowing they couldn’t care less about my entrance into their store.
I also don’t go around deliberately bashing energy drink products sent to me for review, menacingly rolling my hands together as I relish the opportunity to tank a start-up company. But sometimes, manufactures just make my job downright frustrating with horrible products. I would love to dish out unconditional praise to all the companies out there making energy products, because I don’t want to dampen growth in the industry.
Without blinking an eye, though, I will drop all those aspirations. For you, the reader, I will always call energy drinks exactly as I see them. I don’t care how many gobs of samples are sent to me, how nice the PR letter is, or how sweet the swag is. When it comes to sitting down and cracking open the drink, everything is equalized. When it comes to that first contact with my tongue, all those words on the container mean nothing. When it comes to listening in for the effects of the energy drink, I’ve pushed all of the claims out of my head.
It is only when my fingers hit the keyboard that I again pay attention to the image and claims of the energy product. At that point I’ll introduce my findings to the claims, and what happens, happens.
To anyone who is or who has sent an energy drink product to me for review, this is directed at you just as much as it as the readers of EnergyFiend. I’m sorry if I diss your brainchild. It’s nothing personal. I ask of you, please just try to stay professional and take the review for what it is: free constructive criticism and publicity.
9 Comments
I know I know, it’s hard to see where I was going with this one. It’s just something I wanted to get off my chest.
Hate mail much?
Don’t worry, Dusty. You’re just doing your job. I wouldn’t read you if you gushed praise over everything and I tried it to find out it’s crap.
Have you been getting depressing emails, though?
Feelings do get hurt from time to time
I’d like your opinion on this
http://mashable.com/2009/10/05/ftc-blogger-endorsements/
I can understand that. I’m sure it happens a lot! Aces to your communication though. 
@Bob – that seems fair enough I guess, people should know if a review is biased or not. I didn’t realize so many companies paid for reviews…To think this whole time I could have been making bank and sitting in my beach front property…lol I guess we’ll just stick to honest unpaid ones and put up with the hate mail.
nos is the best energy drink ever made,i ddrink two a day. feel the power.
Good Job?