Organic Energy Drinks: Are they Worth the Sacrifice?
So what’s going on with organic energy drinks and this whole organic thing in general?
Our favorite market seems to be entirely susceptible to it and is giving in to it at an accelerating rate. On one side, it’s a good sign showing that the market is far from stagnant, as innovation is not only continuing, but doing so alongside cultural trends. So alright, yay for that.
On the other side, this trend is guilt-tripping us into accepting products that are often inferior to others. I’ve made it no secret in my past reviews that I harbor routinely low expectations for organic energy drinks. You may not know this, but it’s something of a miracle to stumble on an organic energy drink that is even remotely palatable, let alone energizing. I would go so far as to categorize some of my past organic energy drink experiences as inhumane.
The trade off here is that one could argue that we’re also inhumane to ourselves for consuming iffy artificial ingredients, and inhumane to our environment by becoming dependent on man-made substitutes. Wow, that’s a tuffy. Shall we punish ourselves with sensory assaults, or with restless nights disrupted by an overflow of guilt for not being progressive consumers?
My suggestion? Let capitalism work its magic. Go ahead and give your conscience a good rub-down: buy organic products such as energy drinks. BUT, if the product sucks, for God sakes admit it and accept it. Trust me, there are great organic products out there. I’m reviewing one of them right now in fact.
The worst thing you can do, though, is jump up on your CFC-free soap box made of recycled everything and claim that the product deserves all the praise in the world. Because, you know what? It doesn’t. I firmly believe that organic energy drinks can be stellar, but the only way they’re all going to be great is if we openly embrace the great ones – and bravely dismiss the horrible ones.
Is anybody with me on this tough love crusade? Am I completely wrong and idiotic? Hit up the comments!
3 Comments
I totally agree. For progress of any kind to occur, products need to evolve. Evolution keeps the parts that make anything good and weeds out the bad parts. We, as consumers, have lost many ‘good’ products just for the reason it wasn’t ‘good enough’. When something is bad, poorly made, or just isn’t right, it will go away or re-tuned to be better. There are many organic products that taste great but many that just need a ‘tweek’ to push them from bad to phenominal. We ,as conusmers, just need to speak up and say ‘wow that sucks’ once in a while.
ok, I’m done.
*(the above evolution theory does not apply to products such as Clamato =) )
i use to love drinking Full Throttle’s “natures a bad mother”, but i haven’t seen it anywhere in a long time. is it still being sold?
I usually enjoy the few organic energy drinks I try. They’re a nice change from the super sweet, artificial taste of most energy drinks. GURU is one of my top 5 favorite drinks just because there is so much depth to the flavor and such a smooth buzz.