Movit Gummies are a great idea - Bringing together squishy bears and new athletic female performance foods. Not that there are many female performance foods out there, as almost all of them are created to appeal to muscle-heads and dudes who have hard times fitting through narrow doorways.

Some energy fitness companies have created female centered brands, like Redline Princess, but the whole market is still virtually untapped. Movit Gummies do this right - where with the right marketing and distribution there could be a goldmine in this idea.

This was created by the wife of the brainchild behind Loud Truck Gummies, Ron Hansen. Setsuko Hansen, a gold medal-winning swimmer from Japan, was working on creating a great tasting performance boosting snack while her husband was making a splash with energy gummies. She also went a step further by supporting breast cancer research with every purchase .

Flavor

As gummies go, these taste pretty great. These are slightly sour, but this comes across as more of a citrus flavor than actually something bitter. The sorbitol manages to balance out the sour to make a sweet but not too sweet gummy that tastes as good as any gummy you would ever find in a specialty candy store. I could easily eat a couple packages of this in one sitting, as the 9 little chewy pieces go very very fast. With no aftertaste, the tropical flavor is very clean and tasty. Very soft and chewy bears don't quite melt in your mouth, but would be great for those who really get into the gummi thing.

Ingredients

While in small quantities, this does have a great list of ingredients in it, from Coenzyme Q10 ( Used for everything from helping blood pressure to treating cancer treatment's side effects), taurine, tons of b and C vitamins, theophyline and theobromine for mental clarity and D-Ribose and glucuronolactone to speed up the metabolism. This stuff definitely has the right ingredient list to be powerful, but the insignificant 32 mg of caffeine is not enough to get anyone awake enough to even notice.

Energy

Unlike Loud Truck Gummies which appeal to a wider audience, Movit was created with women in mind, as something that would not only boost energy, but also boost metabolism and mental clarity. They should either bump up the amount of gummies in a pack, or boost the amount of energy boosting ingredients in here - it is just not enough to really help. I think the idea and the ingredient list is impressive, but without actually providing much of a boost, this product is not going to fly off the shelves.

Reviewed by Jordan "The Caffeine Examiner"