The Energy Drink pioneer's new Shot. See our Review for more information.

Normally, I’d toss together a paragraph or two of words to introduce the product that I have reviewed.

As I sat down and started to contemplate what my introduction for the Red Bull Energy Shots would be like, I realized something. These shots need no introduction.

If you are not familiar with Red Bull and feel an informative introduction is warranted, I’m sorry but you must have your lost your way. The blog for shut-ins is just down the hall and to the right.

Taste

From my experience, it seems there is no room for significant taste innovation with energy shots. They all seem so overcome with cramming in a zealous energy blend that there’s little room left for tasty content. While energy shots do vary in taste, there is always a foundation that carries across platforms. That common ground in taste between all energy shots is, in a sense, the identifiable taste of this shot. Nice job, Red Bull, you just made every shot out there taste like they’re copying you. However, to get to the point, this shot will not offend you if you are fine with the regular Red Bull taste.

The sugar free version? Just as you’d expect. Exactly like the unedited version but with less flavor commitment.

Ingredients

The regular Red Bull says to the Red Bull energy shot: “And I shall call him, mini me.’” The composition of the shot is no different from the popular 8oz can (including 80mg of caffeine). I hear it took years of creative planning and dedicated execution; a real breakthrough achievement for the R&D division at Red Bull.

Energy

Hear me now, hear me clear: Red Bull has officially made a functional product for the caffeinated majority. Woah. The effect does not barge in with a jolt, in fact it’s quite difficult to refer to a point in time where the shot starts to take effect. You’ll also be challenged to mark a point where the effect wears off. So, what kind of effect is there to be had if you can’t feel it come or go? It’s a very quiet effect, but the beat behind the soothing music is undoubtedly techno.

Verdict

These energy shots were born with a silver spoon in their mouth. If they behave, their success is in written in stone. These shots do not make any statements and they shouldn’t. All they have to do is avoid turning away consumers and they will do just that. Those high on the Red Bull corporate food chain should have a much more extravagant Christmas this year.

Reviewed by Dusty Smith