Trends
The Top 15 Energy Drink Brands
Bevnet have published their annual review of the energy drink industry. Here are the 15 biggest sellers for the year ended 31 December 2006.
Drink
Share of Energy Drink Market
(based on dollar sales)
Red Bull
42.6
Monster
14.4
Rockstar
11.4
Full Throttle
6.9
Sobe No Fear
5.4
Amp
3.6
Sobe Adrenaline Rush
2.9
Tab Energy
2.3
Monster XXL
0.9
Private Label
0.9
Rip It
0.8
Sobe Lean
0.7
BooKoo
0.5
Sobe Superman
0.4
Von Dutch
0.4
Red Bull. What can you say? They sold …
Top 10 Soft Drinks
The latest beverage market stats are out — and there are some interesting highlights.
Top 10 Soft Drinks
- Coca-cola Classic (coca-cola)
- Pepsi-cola (PepsiCo)
- Diet Coke (coca-cola)
- Mountain Dew (PepsiCo)
- Diet Pepsi (PepsiCo)
- Dr Pepper (Cadbury-Schweppes)
- Sprite (coca-cola)
- Fanta (coca-cola)
- Caffeine-Free Diet Coke (coca-cola)
- Diet Mountain Dew (PepsiCo)
- Both Coca-cola and Pepsi lost market share. Coca-cola can blame it on the CEO - after all they only paid him $32 million dollars
…
Caffeine: What the World Drinks
Here is a list of caffeine consumption worldwide. Two points: It doesn’t include energy or soft drinks - and the information is a little dated (from 1995 FAO data). It’s fascinating none-the-less.
- Sweden, Denmark and Norway — all around 400mg of caffeine per person per day! Those guys must be wired.
- South American countries such as Argentina and Brazil get most
…
Sexpresso
It seems that a good hot espresso isn’t enough for some people. They want to get an eyeful while they order their latte.
Journalists have called it Sexpresso - Scantily-clad young ladies serving coffee from drive-thru windows. And yes they are young ladies - no buffed young strapping lads to be found (via LA times)
I hope they don’t spill any …
Gift Idea: The Starbucks Card
What do you get for the person who has (almost) everything?
A Starbucks card.
Apparently - during last year’s holiday shopping season, customers activated 15 million cards — that accounted for 12% of Starbucks revenue that quarter (src).
1 in 8 customers now buy their coffee using a Starbucks card…
Could this be the way of all …
