Trends
Top 10 Soft Drinks
The latest beverage market stats are out — and there are some interesting highlights.
Top 10 Soft Drinks
- Coca-cola Classic (coca-cola)
- Pepsi-cola (PepsiCo)
- Diet Coke (coca-cola)
- Mountain Dew (PepsiCo)
- Diet Pepsi (PepsiCo)
- Dr Pepper (Cadbury-Schweppes)
- Sprite (coca-cola)
- Fanta (coca-cola)
- Caffeine-Free Diet Coke (coca-cola)
- Diet Mountain Dew (PepsiCo)
- Both Coca-cola and Pepsi lost market share. Coca-cola can blame it on the CEO - after all they only paid him $32 million dollars
…
Caffeine: What the World Drinks
Here is a list of caffeine consumption worldwide. Two points: It doesn’t include energy or soft drinks - and the information is a little dated (from 1995 FAO data). It’s fascinating none-the-less.
- Sweden, Denmark and Norway — all around 400mg of caffeine per person per day! Those guys must be wired.
- South American countries such as Argentina and Brazil get most
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Sexpresso
It seems that a good hot espresso isn’t enough for some people. They want to get an eyeful while they order their latte.
Journalists have called it Sexpresso - Scantily-clad young ladies serving coffee from drive-thru windows. And yes they are young ladies - no buffed young strapping lads to be found (via LA times)
I hope they don’t spill any …
Gift Idea: The Starbucks Card
What do you get for the person who has (almost) everything?
A Starbucks card.
Apparently - during last year’s holiday shopping season, customers activated 15 million cards — that accounted for 12% of Starbucks revenue that quarter (src).
1 in 8 customers now buy their coffee using a Starbucks card…
Could this be the way of all …
7-Eleven Refuses to Sell Cocaine Energy Drink
No surprises here - 7-Eleven management has told all franchises to remove Cocaine Energy Drink from the shelves.
“Our merchandising team believes the product’s name promotes an image which we didn’t want to be associated with,” said Margaret Chabris, a spokeswoman for 7-Eleven. (USA Today)
If 7-Eleven has taken this step then it is likely many other …
