Mother Energy Drink

Coca-cola is pouring $10 million (Australian dollars) into marketing a new energy drink called “Mother”. The drink will be released in Australia – where Red Bull and V hold a massive 94% of energy drink sales at convenience stores.

Coca-cola has had no luck in cracking the energy drink market down under (Lift Plus and Burn). They will be marketing Mother to young men as an all-natural drink with attitude; the branding on the cans is gothic and reminiscent of a tattoo. (via Sydney Morning Herald).

Interesting name – Mother. Imagine all the one liners they could come up with.

UPDATE: Find out the caffeine content of Mother here.

128 Comments

  • mozzie

    i love energy drink!!!!!!!!!!!!!!!!!!!!!!!!!
    all energy drink hahaha lol

  • philip boniface

    i have brought 12 mother drinks and have not won any free mothjer drinks yet

  • CJ

    I drink the low sugar version of Mother, the blue one, it’s great, i’m probably even addicted to it, keeps me awake on night shifts …. the drink used to be called Relentless and it was in a brown can same size with the same goth writing on it, they quickly re-branded it because people struggled to remember the name…. ‘Mother’ is not a name that you’d forget.

  • Jason

    I recently purchased a mother from rainbow tearooms in cromwell when i went to open on way home found that the tab had been bent with plyers or something so had a zero chance of winning BE AWARE OF THIS

  • michael

    frosty berry mothers have hit the stores!

  • jayden

    mother is the only thing i drink up to 10 cans a day cant live without it :)

  • Ashely Zain

    OMGEE mother makes me energetic and hyper…
    ive had heapz but hav nevaa had a free can.. :P

  • caleb.allison

    can i please have some free stickers for my helmet

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Last Modified: August 17, 2011