Mother Energy Drink

Coca-cola is pouring $10 million (Australian dollars) into marketing a new energy drink called “Mother”. The drink will be released in Australia – where Red Bull and V hold a massive 94% of energy drink sales at convenience stores.

Coca-cola has had no luck in cracking the energy drink market down under (Lift Plus and Burn). They will be marketing Mother to young men as an all-natural drink with attitude; the branding on the cans is gothic and reminiscent of a tattoo. (via Sydney Morning Herald).

Interesting name – Mother. Imagine all the one liners they could come up with.

UPDATE: Find out the caffeine content of Mother here.

123 Comments

  • mozzie
    10/31/11

    i love energy drink!!!!!!!!!!!!!!!!!!!!!!!!!
    all energy drink hahaha lol

  • philip boniface
    12/12/11

    i have brought 12 mother drinks and have not won any free mothjer drinks yet

  • CJ
    12/21/11

    I drink the low sugar version of Mother, the blue one, it’s great, i’m probably even addicted to it, keeps me awake on night shifts …. the drink used to be called Relentless and it was in a brown can same size with the same goth writing on it, they quickly re-branded it because people struggled to remember the name…. ‘Mother’ is not a name that you’d forget.

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Last Modified: August 17, 2011
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