Nitrous Monster: Truth Behind the Name?
courtesy of edjunkie.com
Our comments have begun to come alive with information about the new Nitrous line from Monster.
Nothing about the drinks has shown up on Monster’s official website yet, but the internet is already coming alive with reviews.
At energy fiend we wanted to make sure consumers understand what this new line of energy drink really is. Unfortunately, it is a clever marketing campaign by Monster.
These drinks do not contain Nitrous Oxide (laughing gas). How do we know this? Well it is illegal in the USA to market and sell a food product containing N2O as a ingredient for human consumption and it can only be used as a propellant such as in whip cream. So if you were planning on getting some type of euphoric feeling from these drinks, you will be disappointed.
We haven’t seen the ingredient list, but our guess is that they are putting Nitric Oxide (NO) in the drink which is a completely different substance. This gas has relaxing properties when consumed and occurs naturally in the human body, but is not considered an illegal substance and is in many body building products.
So Monster, by calling their new line Nitrous is hoping that people will associate the new drink with what they know about nitrous oxide, which is also used as a power enhancement for engines and equate the drink with performing according to this prior knowledge, thinking it will give them some euphoric rush of energy.
Clever marketing, but slightly deceptive. What do you think about Monster’s new line?
Update 11/8/09 – Lots of great debate and info in the comments so keep them comming! We’ve contacted Monster and are hoping someone will reply or comment here about how they are nitrogenating the water. We still aren’t entirely convinced it’s Nitrous Oxide because of the FDA regulations. Maybe someone could test it for us in their school’s Chem Lab?
You can purchase Monster Nitrous online by clicking here.
114 Comments
RECENTLY ADDED CAFFEINE
- RageQuitRelief100mg
- Energy Sheets50mg
- Guayusa Tea90mg
- Nespresso Coffee Capsules65mg
- Golazo Sports Energy Drink100mg
- Red Bull Total Zero80mg
I think this is a sorry marketing plan to charge more money for less product. BUT, it DOES have a really great taste and substance so I wouldn’t say DONT buy it. Every now and then sure go ahead and buy it. but i wouldnt buy it like three or four times a week like i would a mega monster. The taste, in my opinion, it taste’s like they took a regular monster and an orange flavored popsicle and just melted it inside the monster. It tastes pretty good to me, but like i said, not good enough to buy all the time.
taste (1-10, 10 being best) i give it a 8
overall product and marketing i give a 3
This is not a very intelligent disection of the marketing campaign at all. The intention is to compare drinking nitrous oxide to putting it into your drag car, not to compare it to a trip to the headshop to score some whippits.
I have tried the new nitrous monster its very good tasting lil kick to but that’s good we have lots of all around montgomery al. And it really gives me a boost for about 4 hours.
I purchased a 12oz can of Nitrous. I read what is in the drink, it’s like any other power drink with exception that all things a added more. Exemple: Taurine 2000 mg.
Read the amount of Taurine in some of the other drinks, and you will understand what I mean. I like Nitrous because it gives me the energy that I need to go about my daily routine.
I wouldn’t drink Nitrous if I was going to set around all day.
ii tried the green one nd it tasted lyk dryer sheets..
*Twirls mustache* That’s clever marketing. But you know what some other clever marketing could be? What if it were all natural with names you could read on the label? I mean, you could juice your way into the hands of everyone that does not know what Benzoic Acid is and probably wouldn’t eat at a restaraunt that served it. I wouldn’t normally sit and chug on a can of pyridoxine hydrochloride, glucuronolactone and inositol?
Sounds like it has to do with Complex Sugars and stimulants of varying quality but is it a hybrid of powdered sugar and battery acid? Is it the industrial waste of a power plant or something? You know we had that problem with Sodium floride.
While it may be surprising that Nitrous Oxide ‘doesn’t’ come in a soft drink. What should be sCaRy is what actually sometimes Does.
Does it even matter if its nitrogenated with nitrous oxide? Nitrogenated simply implies nitrogen is injected.. however, ‘Nitrous’ is indeed misleading if they simply nitrogenate and not nitrous-ize (false advertising by misusing scientific nomenclature).. so maybe good coverage of our truthiness commercial environment indeed.
Also from Wikipedia.. In the United States, possession of nitrous oxide is legal under federal law and is not subject to DEA purview.[80] It is, however, regulated by the Food and Drug Administration under the Food Drug and Cosmetics Act; prosecution is possible under its “misbranding” clauses, prohibiting the sale or distribution of nitrous oxide for the purpose of human consumption.
vwjbsh That’s way more cleevr than I was expecting. Thanks!
Please do some research before putting an article together, pretending to know what you’re talking about. This is from the official press release:
“Nitrous Monster is the first and only energy drink to feature nitrous oxide gas technology. The revolutionary new drink boasts a rich creamy texture and a smooth drinkable flavor.”
So the short answer is: yes, nitrous oxide is, in fact, used in this drink.
i tried the monster nitrous in the blue can. will never get that stuff again. it was the WORST energy drink i’ve ever tasted! just the smell of it was sickening.
If it has nitrous oxide in it it would make the drink cool down and heat up quicker and give you smaller bubbles,I doubt they would charge that much more for a gas that can be extracted from the air, look at the shit on the back, most of the chemical and nutritional shit is the same, just a higher concentrate at a lower volume, in my opinion tastes better than the shitty standard 500 mL monsters.
@ Emma
You sound like you may fit in the category of “Sensitive to Caffine” that the labels warn against drinking.
Also, sine it was blue I’m assuming that it likely was a 0-Calory version like the Monster Zero and Monster Lemonade in which case you would be correct – those are so worthless they’re even defamatory to the brand – go Monster Import or AntiGravity.
I had this drink today, I didn’t know what Nitrous Oxide was until way later when a friend told me ( I though it had to do with what was in cars, lol), but I will say that when I opened the can, it popped and (steamed?) well, stuff floated out, & I smell everything before I eat or drink it so I inhaled it, and it smelled good, so my friends smelled it, well, regardless of what was in it, we couldn;t leave the parking lot for 20 minutes because we couldn’t stop laughing…at nothing… This drink? Taste great, has great effects, and is really smooth going down! Love it!