Nitrous Monster: Truth Behind the Name?
courtesy of edjunkie.com
Our comments have begun to come alive with information about the new Nitrous line from Monster.
Nothing about the drinks has shown up on Monster’s official website yet, but the internet is already coming alive with reviews.
At energy fiend we wanted to make sure consumers understand what this new line of energy drink really is. Unfortunately, it is a clever marketing campaign by Monster.
These drinks do not contain Nitrous Oxide (laughing gas). How do we know this? Well it is illegal in the USA to market and sell a food product containing N2O as a ingredient for human consumption and it can only be used as a propellant such as in whip cream. So if you were planning on getting some type of euphoric feeling from these drinks, you will be disappointed.
We haven’t seen the ingredient list, but our guess is that they are putting Nitric Oxide (NO) in the drink which is a completely different substance. This gas has relaxing properties when consumed and occurs naturally in the human body, but is not considered an illegal substance and is in many body building products.
So Monster, by calling their new line Nitrous is hoping that people will associate the new drink with what they know about nitrous oxide, which is also used as a power enhancement for engines and equate the drink with performing according to this prior knowledge, thinking it will give them some euphoric rush of energy.
Clever marketing, but slightly deceptive. What do you think about Monster’s new line?
Update 11/8/09 – Lots of great debate and info in the comments so keep them comming! We’ve contacted Monster and are hoping someone will reply or comment here about how they are nitrogenating the water. We still aren’t entirely convinced it’s Nitrous Oxide because of the FDA regulations. Maybe someone could test it for us in their school’s Chem Lab?
You can purchase Monster Nitrous online by clicking here.
113 Comments
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I came across these a few days ago and they piqued my curiosity. I first tried the Anti-Gravity flavor, and it reminded me of an “Orange Julius” with a pineapple after taste. The next day I tried Super Dry, and it tastes like Sierra Mist. Both of them have a creamy flavor that makes them more enjoyable to me. It’s a nice change from the obnoxiously strong “flavors” of other energy drinks (bitter, sweet, mediciney).
Though my “go to” drink are the NOS Powershots because of the caffeine to liquid ratio. They have the worst odor of them all! Something like cat urine! It amazes me that I keep going back…. maybe it’s because my local Odd/Big Lots store sells them for $1.00/each.
I would like to think Monster put some thought into the packaging since it plays on our psychological need for gratification through accomplishment. It took me a couple cans to figure out an easy way to get that damned plastic wrap off. And then, when you do you twist the cap off it pops and a foggy vapor rises out of the top…. oooooooh ahhhhhhhh! Finally the reward is a foamy tasting drink. We humans are so easily entertained
Taste asside. I don’t think there is very much caffeine. It would be nice if Monster (and all others) would post the content on the can. I would go so far as to make it a law.
Oh, Jolt uses the same cap on their newest giant cans of cola btw.
this drink is amazing though..it has double everything than then normal monster and two times less can.. im beginning to love this more becuz i only need to drink half of this before school and i get the same effects as drinking one whole original monster. also it is way tastier than a monster, how? i dont know but go get it.
I grabbed one of these the other day because although the can is smaller, it looks way cooler because of the combination of the can and the cap. Also, I use a lot of body building supplements and from what I can tell, this drink uses what a lot of the pre-workout drink use, Nitric Oxide, which dilates the arteries and allows massive amounts of blood to flow to and from the muscles giving you extreme focus and lots of nutrients.
After drinking this whole can I can say that that is most definitely what they did with this drink. I feel extremely focused and feel a little flush which is the affect of the rushing blood. I love this, considering the cost of the can compared to the $4 it costs for am “actual” pre work out drink.
My opinion:
An awesome new energy drink that introduces a different aspect of “energy” formerly known only to the body building world to the public market. For some, it will be to much, but for others it will be exactly what they are looking for. Enjoy!
I had this drink today (reason i looked up nitrogenated water) and I was wondering what they meant. Either way, this drink tastes great but it feels funny. Like.. not drinking at all. I couldnt feel the drink very much, as if nothing was in the can. Just thought it was wierd.
Almost every soda I’ve ever seen says “Carbonated Water” not “Carbon Dioxide-inated water”. So its entirely possible that it has Nitrous Oxide in it. Either way it tastes amazing!
So if you were planning on getting some type of euphoric feeling from these drinks, you will be disappointed.
NONONO dude cut it out with the drug addict insinuations
All you need to know is that they taste great.
Product successfully sold to this guy
when they say carbonated and nitrogenated water they mean they used nitrogen not nitrous. nitrogen-ated like carbon-ated the ingredients dont actually say they add nitrous
hey im drinking one as we speak, how can they get away with saying “we combined Nitrous Oxide with Carbon Dioxide in a precise ratio and injected it into our potent Monster Energy base.” on the can?
i think it should ve considerd false advertizing
HHHHHHHHHHAAAAAAAAAASSSSSSSSSSSSSSSS MONSTER CHANGED IT”S NAME TO INSANE
Amazing drink. I just bought the Killer-B. I bought it because I used to enjoy doing Whip-it’s, and any package that makes me laugh is worth buying just for the sake it made me laugh.
The drink is amazing. It tastes awesome, kind of creamy and has a sort of almost beer like flavor.
It def has a kick, and I’d suggest it to.. well.. Anyone!
I will admit I just thought that nitrous was a new type of monster line, like java, however I was shocked that when I drank Super Dry I got the most buzz off of a energy drink then I ever did before. This includes all other energy drinks such as redbull, rip it, NOS, rockstar, esc… I am not sure what is so different other then the large amounts of B vitamin still this is a power drink in my mind.
It really is Nitrous Oxide, whats so hard to understand about that? Its perfectly legal to use in food(specifically sports drinks), and has been okay’d by the FDA. FDA Additive E942 to be exact. It is often used in Potato Chips to displace oxygen, since it doesn’t react with the chips, keeps them fresh and padded from ouchies on their way to your tummy. Using the same method as carbination, which DOES use CO2 Mr Jake, carbination is the process of dissolving CO2 inside liquid. When N2O hits air it expands the drink giving you lots of froth. Basically the EXACT same way Whip Topping from a Can works. You press the shaft, the N2O expands the foam, and you get whip topping, your eating N2O already, its what keeps the whip topping firm, when the N20 dissolves your whip topping ‘melts’. You can’t get a buzz of it anymore than inhaling the CO2 from your drink… But anyway, it really is N2O.
I drank one of these then burped… I got hit with a wave of dizziness. Weird.
Wow….placebo is in full effect with so many of you guys. First of all, I’m drinking one, and starring at the can right now. The only place that says they put nitrous oxide in it is on the side of the can where they try to brag it up. If it’s not in the ingredients list, it’s not in the product. Yes, the ingredients list says “nitrogenated” water, but that means there’s “nitrogen” in it; not “nitrous oxide.” There IS a difference. If you are getting hit with a “wave of dizziness,” it’s because of something you were smoking prior to drinking one of these. And if you’re using them to body-build, you’re defeating the purpose of lifting. any bubbled-beverage, regardless of what makes the bubbles – is not good for body-building.
Shaun, as many others have stated, nitrous oxide is used already in other beverages and foods. The word nitrogenated can be used to indicate such foods treated with nitrous oxide as well as nitrogen. While I agree with some of your statements, such as people experiencing a placebo effect, some of them I do not.
1. Effervescent supplements have been used with success in bodybuilding.
2. Nitrous Oxide is used in many foods and beverages. Source: http://www.codexalimentarius.net/gsfaonline/additives/details.html?id=18
As far as the bodybuilding remarks go, however, I believe that those misinformed posters are really seeking “nitric oxide”, which is a well known vasodilator.
I just went into the liquor store by me and saw three new cans of monster and figured I’d check them out since I’m a big fan of monster (my favorite is Khaos) and I looked at the Monster Imported, Super Dry and Anti Gravity. The imported had about 10 or so grams less of sugar per serving (about 27g in MI and 38 in the others) and about half the mass of the other ingredients, but then again when you buy a big can (2.3 servings, not the 3 serving can) you usually drink it all, well I do atleast.
So I guess it all boils down to how much liquid you want to drink to get the buzz, but I will agree that the Anti-Gravity does have a smooth creamy taste that is pretty damn good compared to any other energy drink on the market.
When I first read that it was infused with N20 I instantly thought it was a marketing gimmick since N20 has no “energy effects” on the body other than possibly delivering more oxygen to the muscles (as nitric oxide does), which could possibly help you perform better but wont give you more energy really.
In the end they’re all marketing schemes because all they did was monkey with the formula a little and change the can, but if it works more power to them.
I actually drink at least two of these a day but there is only one store around me that carries them but unless there out im always up there spending mad money on them but they are one of the only energy drinks that really effects me anymore because my caffeine tolerance is really high they taste great and i will be up at the store buying two more today
Ha, I am drinking one right now and I believe it is Nitrogen in there. It had a lot of pressure and boomeed open! If I would have known I would have tried to suck all the “nitrous” in to see the effect.
I bought it and just thought they were using the word nitrous for “hardcore” so, yea I’m sure the marketing is beating other companies.