Nitrous Monster: Truth Behind the Name?
courtesy of edjunkie.com
Our comments have begun to come alive with information about the new Nitrous line from Monster.
Nothing about the drinks has shown up on Monster’s official website yet, but the internet is already coming alive with reviews.
At energy fiend we wanted to make sure consumers understand what this new line of energy drink really is. Unfortunately, it is a clever marketing campaign by Monster.
These drinks do not contain Nitrous Oxide (laughing gas). How do we know this? Well it is illegal in the USA to market and sell a food product containing N2O as a ingredient for human consumption and it can only be used as a propellant such as in whip cream. So if you were planning on getting some type of euphoric feeling from these drinks, you will be disappointed.
We haven’t seen the ingredient list, but our guess is that they are putting Nitric Oxide (NO) in the drink which is a completely different substance. This gas has relaxing properties when consumed and occurs naturally in the human body, but is not considered an illegal substance and is in many body building products.
So Monster, by calling their new line Nitrous is hoping that people will associate the new drink with what they know about nitrous oxide, which is also used as a power enhancement for engines and equate the drink with performing according to this prior knowledge, thinking it will give them some euphoric rush of energy.
Clever marketing, but slightly deceptive. What do you think about Monster’s new line?
Update 11/8/09 – Lots of great debate and info in the comments so keep them comming! We’ve contacted Monster and are hoping someone will reply or comment here about how they are nitrogenating the water. We still aren’t entirely convinced it’s Nitrous Oxide because of the FDA regulations. Maybe someone could test it for us in their school’s Chem Lab?
You can purchase Monster Nitrous online by clicking here.
114 Comments
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i meant nitrous oxide not nitrogen…genius.
So I found one of these energy drinks in our local market. I decided to drink one. I read the ingredients and it does say nitrogenated water? And the can says “Nictros Oxide makes your car faster at the Drags, but it pt in a drink? CAll us crazy, but we combined Nitrous Oxide with Carbon Dioxide in a precise ratio and injected it into our product Monster Energy base. Nitrous Monster has a unique texture, smooth drinkable flavor and buzz thats bigger than ever. This is no “Whip-It”, but it will whip you good. UNLEASH THE NITRO BEAST.
The drink has a very different taste from the other monsters, it’s not as carbonated, but, for the price, its not exactly the best deal, It was about $2.80 around the same as a normal energy costs, but if it’s worth it? I’m not exactly sure. I’m still kind of iffy about the nitrogenated water, kinda disgusting if they use it in cars…
Ok no2 body building is a supplement not a gas as the can says FYI
It would all have to do with how the added compound decomposes, carbonic acid decomposes to carbon dioxide gas and water, which is how a drink is carbonated. a nitrogenated drink could contain a compound that decomposes into either nitrogen gas or nitrous oxide. nitric acid for example would decompose to water, oxygen gas and nitrogen gas.
I could give a good review of these drinks,I’m kinda hooked on the nitrous monster line of energy drinks.They’re the strongest I’ve ever consumed,and I’ve had them all.They get me going really fast,yet euphoric,and uninhibited.If I over consume,I get a pseudo-hallucinogenic change in consciousness.They’re something of their own.I don’t know what’s in it that does this,of course.This is the first Monster blend that contains yerba mate,for one thing.Whether the “nitrogenated water” does anything or not,I couldn’t tell you.
Nice to know about Monster “Nitrous Oxide” energy drink, really good with horse power. I believe energy drinks should provide instant energy and also should be rich in antioxidants.
i think monster is smart with their marketing. i think i would have to be stupid to assume it had No2.they did mix the co2 with No and it give a different frothy texture to the carbonation. but as we know monster is about the (buzz) and if you look at the side of the can it has double the energy containing ingredients in the same size can.(2500 to 5000 in nitrous) so a lil buzz so to speak is acquired while you consume double the energy at the same pace you would a regular monster. so in essence your drinking 2 cans in one and when i did i was bouncing off the walls i also had no idea till i read the can afterwords. after i chugged the can. i love the stuff and stumbled on the web site hoping to find what stores sell it cause not all my local marts around nj do, so i figured id give a lil input. enjoy it guys
@jesse, that double the energy thing is a little misleading because in a regular can of monster, there are two servings and in nitrous there is only one so you aren’t getting double really as most people wouldn’t just drink half a can. Also the brain does funny things when the perception of more energy is anticipated, It’s called the placebo effect so people who think nitrous is stronger are basically being tricked by their brain…funny how that works. Very cleaver marketing from Monster I must say linking the whole NOS thing to the power it gives cars and stuff when it has no energy effect in humans…
they taste amazing, but are too small for the price of 3.01…but I seem addicted lol
The drink tastes pretty good. Makes me feel a little tingly…
But…I really dislike the bottle. It falls over all the time and doesn’t fit into my cup holder in my car, so it can get a bit messy. Try getting that sticky residue out of the cup holder pocket after a big spill… blah.
It’s a 12oz. packaging, not the best in design. I wish it had a wider base, such as the original Monster bottles.
Ima Buy A Can Of Wooped Cream And Inhale The Gas By Not Shaking The Bottle..Lets See Monster Compete With That
Well it kind of is obvoius.. there just trying to get money and most buisnises will do anything to make money.. and that includes a little white lie.. there not inocent but it is bull shit
Hey all! as a energy drink fanatic and as an x mlg player I can tell you that this thing gives..a different buzz. Theres more b12 in it by the feel of it, and something else. Not as potent as my drug of choice 5150 juice, but freaking fantastic taste and drinkability. Budlight can suck on that logo cause this drink is better. I have 20 of nitrogen and 20 original and a 24 pack of sugar free redbull in the box next to me. The nitrogen obviously has a different effect compared to the others. its not like the hyper awareness you get off of massive doses of caffeine, kinda mellowed, but potent is how id describe it.
Who cares about that? They were giving this stuff out free at the Hilton Atlanta last weekend. This stuff tastes GOOD! Better than any other Monster drink. It was no more or less energizing, though.
i think its is yummy
Just to put this whole nitrous oxide issue to sleep:
http://www.prnewswire.com/news-releases/nitrous-monster-first-energy-drink-with-nitrous-oxide-62156297.html
From a non-involved objective source.
@The dude…Are you kidding? PR news releases aren’t a non-involved objective source…those articles are written by the company’s PR firm…
i have tried these and they’re actually good! the regular monsters are too carbonated whereas these have a more subtle fizz and not as sweet or “soda-y” tasting…and honestly i did feel a bit different after drinking it…dont know what it was but i felt like teh sun came out and shined brightly on my face and the wind gave me new breath! i actually FELT like doing all the errands i just so ironically had lined up that day…silly i know and probably more my own mind psyching me out but i did feel different lol
The gas nitrous is illegal but the liquid is not
wooooooooooooow u guys are actually taking the whole name and narration on the back seriously!? 1st the name soounds cool, sort of ment to sound even gnalyer than regular (which it is) 2nd the narration on the back is just for fun, one of the things that make monster unique, THEY DONT ACTULLY MEAN IT……………………..FAIL