The Top 15 Energy Drink Brands
Bevnet have published their annual review of the energy drink industry.
Here are the 15 biggest sellers for the year ended 31 December 2006.
Updated: Now you can see the top brands for 2007, 2008, 2010 as well! For some reason 2009 results weren’t published in Bevnet as they usually do. If we find them, we’ll be sure to include those as well. For 2010 they only listed the top ten, of which, 4 were versions of Monster Energy so that only leaves us with the top 7… sorry.
| Drink | Share of Energy Drink Market
(% dollar sales) 2006 |
Drink | Share of Energy Drink Market
(% dollar sales) 2007 |
| Red Bull | 42.6 | Red Bull | 35.2 |
| Monster | 14.4 | Monster | 27.3 |
| Rockstar | 11.4 | Rockstar | 11.1 |
| Full Throttle | 6.9 | Full Throttle | 6.6 |
| Sobe No Fear | 5.4 | Amp | 5.1 |
| Amp | 3.6 | No Fear | 2.7 |
| Sobe Adrenaline Rush | 2.9 | NOS | 2.1 |
| Tab Energy | 2.3 | Adrenaline | 2.1 |
| Monster XXL | 0.9 | Sobe | 0.6 |
| Private Label | 0.9 | BOOKOO | 0.6 |
| Rip It | 0.8 | Arizona | 0.5 |
| Sobe Lean | 0.7 | Lost | 0.5 |
| BooKoo | 0.5 | Rip It | 0.5 |
| Sobe Superman | 0.4 | Vitamin Energy | 0.5 |
| Von Dutch | 0.4 | Jeff Gordon 24 | 0.5 |
| Drink | Share of Energy Drink Market
(% dollar sales) 2008 |
Drink
Top 7 |
Based on Dollar sales
2010 |
| Red Bull | 40 | Red Bull | $ 2.2 billion |
| Monster | 23 | Monster Energy | $ 1.5 billion |
| Rockstar | 12.3 | Rockstar | $ .4 billion |
| AMP | 8 | NOS | $ .2 billion |
| Full Throttle | 4 | Doubleshot | $ .18 billion |
| Doubleshot | 2 | Amp | $ .14 billion |
| NOS | 1.5 | Full Throttle | $ .11 billion |
| No Fear | 1.4 | ||
| Private Label | 1 | ||
| SOBE Adrenaline | 0.7 | ||
| Vitamin Energy | 0.5 | ||
| SOBE Lean | 0.5 | ||
| Venom | 0.44 | ||
| Jolt | 0.4 | ||
| Go Girl | 0.4 |
Red Bull. What can you say? They sold 74.9 million units In 2006 and continue to be strong but loosing some ground. It’s amazing that in 2010 they still are able to produce over 2.2 billion dollars in sales with such a simple product line. It looks like The Monster is biting the heals of the Bull and poor Rockstar isn’t drawing in quite the crowds it used to.
A few surprises on this list. Von Dutch 2006, Jeff Gordon 2007, and Go Girl 2008? 2010 shows an impressive showing by Starbuck’s Doubleshot. Boy are we slaves to brand and energy drink marketing or what?
94 Comments
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I am suprised that no one has mentioned XS. It is the best tasting wellness drink on the market. 0 Sugar and about 8 calories per serving there is no competition!!!Each can contains an enormous 4900% B-12 serving.Want to party like a rock star?? Drink 2 cans of this and tell me what happens. I bet you will not have a nasty hangover like you would fom the “Bull”. That my friends is no Bull!!
I think act is one of the better ones i have had. i buy it wholesale and its very cheap, no crash, no jitters, lasts up to 6 hours. i drink alot and gain no weight with it.
http://www.drinkact.com/lowsugardrinks
I agree with Big Popi, I’m very, very surprised XS wasn’t on this list. I’m one of the people you’re able to get it through. Go to the website I have posted here and you can purchase a case with your choice of several flavors and try it out yourself, just create an account and you’re good to go. Then tell me if you like Red Bull or any of the others still. This is the healthiest energy drink you’ll ever come across and still has a powerful kick to it.
Redbull has an okay taste, everyone i work with love redbull and say it tastes the best, i disagree. i think it tastes to different. its nothing like a regualr pop or juice would taste like, and not worth the money.. IMO, the Monster takes the cake for me. the taste is great, and the fact it comes in different flavors, you wont get bored of the taste. the bigger serving gives you a larger and longer boost then a redbull. Monster Energy FTW!
I think monster is the best it comes in soooo many differnt flavors and it’s way better than red bull
I would like to tell you all to try Bomba Energy. It is out of Austria but is now here in USA. Four different flavors no crash and no spike. Best drink I have tried.
XS is the best energy drink ever ! it has 13 flavors , 0 carbs 0 suger ,
it will be number one on the market by next year ! its all of the energy and none of the bull.
XS is a hot product
I love monster.
And the reason VOn Dutch made it is because everyone has tried it or bought it really cheap.
And Im suprised about Bawls as well.
And Ive heard Monster and Vodka is good. Lol.
But I dont know that girl drinks alot.
redbull= Crap (tastes like sugar and water mixed together)
monster= an amazing energy drink amazing taste and sooo many different flavors, plus the new BFC is getting bought off the shelves veryyy fast (at least where im from)
im very suprised von dutch made it up there as well..
just because its veryy cheap and everyone has tried it..
im also very suprized that NoS energy didnt get up there its a very good tasting energy drink and plus the bottle it comes in doesnt look so shabby either.
Red Bull advertises like crazy
Bawls should of been on there nd red bull i drink the top 2 (monster red bull) well there both good ppl say nos is made out of bull sperm…
Unfortunatly XS would be second…however because it is considered privately sold it cannot be part of the ranking. But yes, it is number two behind Red Bull. Furthermore it is the HEALTHIEST energy drink out there and I love the tropical blast. You can also get caffinee free and avoid the crash after.
anyone have any thoughts on Jolt?
i think nos should be on your list because its the shit
my favorite energy drink,is guru,not only do they taste the best to me,they also feel the best.
Have you had a bHIP Energy Blend. bHIP Energy Blend is the world’s first ‘herbal clean energy’ formula. it is laoded with Vitamin’s and Amino Acid.
For more info goto http://www.energy4life.ca
My favorite energy drink is Xplosive however little known its tastes the best and gives the best results
the best energy drink is the steven seagal’s lightning bolt!!
it’s an asian experience in a can!
http://www.lightningdrink.com/
what about funtion energy drink i like that