The Top 15 Energy Drink Brands
Bevnet have published their annual review of the energy drink industry.
Here are the 15 biggest sellers for the year ended 31 December 2006.
Updated: Now you can see the top brands for 2007, 2008, 2010 as well! For some reason 2009 results weren’t published in Bevnet as they usually do. If we find them, we’ll be sure to include those as well. For 2010 they only listed the top ten, of which, 4 were versions of Monster Energy so that only leaves us with the top 7… sorry.
| Drink | Share of Energy Drink Market
(% dollar sales) 2006 |
Drink | Share of Energy Drink Market
(% dollar sales) 2007 |
| Red Bull | 42.6 | Red Bull | 35.2 |
| Monster | 14.4 | Monster | 27.3 |
| Rockstar | 11.4 | Rockstar | 11.1 |
| Full Throttle | 6.9 | Full Throttle | 6.6 |
| Sobe No Fear | 5.4 | Amp | 5.1 |
| Amp | 3.6 | No Fear | 2.7 |
| Sobe Adrenaline Rush | 2.9 | NOS | 2.1 |
| Tab Energy | 2.3 | Adrenaline | 2.1 |
| Monster XXL | 0.9 | Sobe | 0.6 |
| Private Label | 0.9 | BOOKOO | 0.6 |
| Rip It | 0.8 | Arizona | 0.5 |
| Sobe Lean | 0.7 | Lost | 0.5 |
| BooKoo | 0.5 | Rip It | 0.5 |
| Sobe Superman | 0.4 | Vitamin Energy | 0.5 |
| Von Dutch | 0.4 | Jeff Gordon 24 | 0.5 |
| Drink | Share of Energy Drink Market
(% dollar sales) 2008 |
Drink
Top 7 |
Based on Dollar sales
2010 |
| Red Bull | 40 | Red Bull | $ 2.2 billion |
| Monster | 23 | Monster Energy | $ 1.5 billion |
| Rockstar | 12.3 | Rockstar | $ .4 billion |
| AMP | 8 | NOS | $ .2 billion |
| Full Throttle | 4 | Doubleshot | $ .18 billion |
| Doubleshot | 2 | Amp | $ .14 billion |
| NOS | 1.5 | Full Throttle | $ .11 billion |
| No Fear | 1.4 | ||
| Private Label | 1 | ||
| SOBE Adrenaline | 0.7 | ||
| Vitamin Energy | 0.5 | ||
| SOBE Lean | 0.5 | ||
| Venom | 0.44 | ||
| Jolt | 0.4 | ||
| Go Girl | 0.4 |
Red Bull. What can you say? They sold 74.9 million units In 2006 and continue to be strong but loosing some ground. It’s amazing that in 2010 they still are able to produce over 2.2 billion dollars in sales with such a simple product line. It looks like The Monster is biting the heals of the Bull and poor Rockstar isn’t drawing in quite the crowds it used to.
A few surprises on this list. Von Dutch 2006, Jeff Gordon 2007, and Go Girl 2008? 2010 shows an impressive showing by Starbuck’s Doubleshot. Boy are we slaves to brand and energy drink marketing or what?
94 Comments
RECENTLY ADDED CAFFEINE
- Sunkist Ten68mg
- Fuel Energy Drink240mg
- Cojones Energy Shot125mg
- ChocoMallows100mg
- Eruption Effervescent Energy45mg
- Diabolo Loco Energy Drink160mg
Unfortunately, the previous data was from a company that is now charging over 400USD for the document that contains the the information
What about XS? Multiple flavors, some non-carbonated, some non-caffienated, and all 100% guaranteed.
I tried RPM Energy drink at the dragstrip and I think it blows redbull and monster away. the bottle is shaped like a sparkplug which was pretty cool
Amp Is Probably The Best. But I Love Venom 2
i don’t know whats wrong with you. energy drinks are disgusting… all of them. i don’t understand how you can drink them. my friend (who is on the same wage and works the same hours) is constantly going broke because she spends all her money buying energy drinks…
where is xs energy drink it is the best seller sold more than red bull for 2 years now
You have proof of that Aaron as I would beg to differ. There is no way a multilevel marketing drink from Amway has a bigger sales volume than mass marketed Red Bull.
100% natural REVVNRG. It is very safe and have a good taste! Exotic amazonic fruits make it healthy and tasty.
ENjoy REV!
Try DNA’s awesome flavors. They recently got picked up by Budweiser so market penetration is increasing. If you can find it, you’ll love it. [No I don't work for them.]
Having worked for an XS “distributor” I can say that the flavor is ok…nothing special. A little lighter than Red Bull’s.
have anyone tried xs energy drink its great..worth the money
M180 ENERGY DRINK AND SKULL ENERGY DRINK IS THE BEST NOTHING CAN BEAT THEM. IN KICK AND TASTE
Rockstar is the best
Rockstar is by far the best..they have the hottest girls, best athletes, most innovative products, best concerts, you name it. Party like a Rockstar!
here u go guys u can try our new energy drink (fikks) the posetive energy drink