Top 10 Soft Drinks

The latest beverage market stats are out — and there are some interesting highlights.

The epic battle between Coke and Pepsi continues, but so far Coke still has the top spot. Both Coke and Pepsi fans are a loyal bunch so it will be hard to sway either of them to the other side.

Update: We originally published this list back in 2007. Now you can see how the soft drink market has changed over the last 4 years.

Top 10 Soft Drinks

What We Can Conclude

1. For the first time in history a diet soda has achieved the number 2 spot.
2. Diet sodas are becoming more popular, which shows a trend in people becoming more aware of too much sugar in the diet.
3. Both Coca-cola and Pepsi lost market share. Coca-cola can blame it on the CEO – after all they only paid him $32 million dollars for his year’s work. This downward trend has continued.
4. Soft drinks still hold the majority market share – 51% (down 0.6% from previous year).(07) (
5. Energy Drinks had a massive 49% growth – but total market share is just 0.8% (which makes you wonder about all the over-enthusiastic media reporting). (07)
6. Red Bull has the most market share, Monster is second, and Rockstar is third.