Howling Monkey Energy Drink

A new energy drink called “Howling Monkey” has been spotted (in the wild so to speak). The people behind the drink – McKenzie River Corporation – are releasing this one under the radar. They are adopting 100% viral marketing by making mysterious appearances and giving away free samples.

howling.gif
(cc Flickr/imfaraz)

There is virtually nothing about this drink anywhere and the website tells us virtually nothing. It’s all part of the mystique and I’ve fallen into the trap by blogging about it.

Nonetheless the drink appears to have an unusual ingredient – quinine. This is found only in soda water tonic water (sorry – my bad). There also seems to be a second formulation that is an energy cola.

No word on caffeine content either.

McKenzie usually produce beers – some may remember Sparks – their caffeinated ale.

UPDATE: We have some more details on the ingredients in Howling Monkey.

UPDATE 2: Check out our review and taste test of Howling Monkey.

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Posted in Caffeinated Products, Energy Drinks · February 27th, 2007

50 Comments

Pages: [1] 2 3 »

Corn Videos February 28th, 2007 8:07 pm

nothing to say? maby nothing worth saying!

[...] New favorite name Howling Monkey [...]

zach March 1st, 2007 10:31 am

for most of the kids in my school who get the drink because of me they all say that they like it better then Red Bull and better then the Monstar drinks. and i personally think that it is the BEST energy drink that i have had.

Yeahx March 2nd, 2007 1:31 pm

Actually it has Vitamin E and Calcium which I find pretty surprising. Right now Im drinking the diet cola that I got for free and it has the typical diet taste.

Hey have you guys done a story on One a Day – All day Energy multivitamins? I’ve been trying to take these instead of drinking energy drinks lately and they are pretty good.

Quinine March 6th, 2007 8:07 pm

Dude! Quinine is that stuff that glows blue under black light! Right on! It’s in Tonic Water, not soda water… DAMN!

SB March 6th, 2007 11:00 pm

Drank a can last night. Got an excruciating migraine today. Haven’t had one in six years. Stay away.

Quinine March 12th, 2007 2:08 pm

Man, I am drinking a HOWLER right now! If anything, it expands my mind… your migraine must be a result of dehydration, dude. Drink some @#%#@$^%ing H20 for once.

Merk Ya March 13th, 2007 8:41 am

I live in Cincinnati, OH and only one small store around me has this drink. I personally love it and have been drinking a minimum of one a day. It doesn’t give me a headache like all the others and also seems to help alot when I need to focus on homework.

Eric D March 18th, 2007 11:04 am

Merk if you live in cincy the shell on ohio ave in clifton carries howling monkey

love this stuff April 1st, 2007 10:38 pm

I think the cola version was made to compete with the also pretty ulusive Rockstar cola. I like this one better though.

SP May 11th, 2007 1:09 pm

This stuff rocks! Best energy drink ever. I dont drink sugar free stuff because it can kill you but when I do allow myself to drink some sugar stuff, I DRINK THIS! There is a place by my gym that sells it 2 for $3, best bargain out there considering Red Bull’s little can is a rip off.

Monkey rules.

Wacko May 20th, 2007 8:46 pm

Met the rep on the way through Fremont California. He gave me a cold can and a splash of Jaigy.

Howling Monkey makes a nice bomb..

Monkey May 22nd, 2007 2:28 pm

Actually, SP the stuff that kills people in diet drinks is aspartame. Some new drinks (like sugar-free howling monkey) don’t use it, but use Splenda instead which as far as I know has no known cancerous effects.

Vic May 23rd, 2007 2:52 pm

I have a limited supply of this drink if anyone is interested just look up aznuzni as the seller id. I am the only one selling this item on ebay so far. I am sure you know that it is hard to find so check it out if you are interested.

Mfrank June 21st, 2007 8:08 pm

The company has an odd marketing campaign; the Howling Monkey truck with its flashy animated sides, apparently ignores all noise ordinances in its efforts to increase notoriety. We had that damn truck play its jungle beat for over an hour in Chelsea, New York tonight. The truck double parked and blasted its message at 11 pm on. Is this really the way to get good word of mouth?

CrazyAboutHowlingMonkey June 23rd, 2007 11:05 am

I’ve tried to find it – everyone seems to be out! This is ludicous! I’ve had it and like it – the sugar-free elixer, yet no one can help me find it! HELP!

monica July 14th, 2007 9:25 pm

does anyone know how long this stuff lasts once you drink it?

Mfrank July 25th, 2007 6:46 pm

Once again the truck at 9:47 pm making its noisy delivery with howling loop noise from the truck, why do companies insist on marketing that wakes up children and isn’t appropriate to noise ordinance laws in cities? Do the people who own this company have any kids?

akim August 24th, 2007 2:19 pm

Does anyone know where i can find this in San Francisco?

Sheryl September 23rd, 2007 12:22 am

I love it!

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