Brawndo: The Thirst Mutilator

brawndo.jpgRemember Cocaine Energy Drink? It came, it upset some people, and then it got canned. It was then renamed “No Name”.

Cocaine was made by Jamey Kirby of Redux Beverages.

Now he’s back with a new drink called Brawndo. It’s out in December and is a “bright green, sports/energy hybrid beverage with 200mg of caffeine, electrolytes, inositol, guarana, and a smooth lemon-lime flavor”.

The drink comes in a 16oz can – so that’s still a fair hit of caffeine.

Caffeine and electrolytes is a curious mix – one is a diuretic and the other is meant to hydrate.

If you recognize the name – that’s because it comes from a movie called Idiocracy.

PS. You can buy Brawndo online from ThinkGeek.

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Posted in Energy Drinks · November 27th, 2007

17 Comments

Dusty November 27th, 2007 1:10 pm

A drink that’s actually based on purpose rather than label shock. I wonder if Redux is capable of such a thing.

Jamey Kirby November 27th, 2007 2:17 pm

Actually, the drink has 100mg of caffeine, not 200mg. Brawndo is the worlds first carbonated Sports/Energy hybrid drink; we call it an Endurance Supplement.

It is the perfect supplement for pre and post sports activity; during sports, nothing beats Dihydgrogen Monoxide (DHMO).

Jamey Kirby November 27th, 2007 2:28 pm

Sorry, I am a dunce, it is 200mg per can. 100mg per 8OZ serving. I have been working too much and not getting enough sleep :)

It's got electrolytes November 27th, 2007 2:30 pm
Dusty November 27th, 2007 8:28 pm

I disagree with it being a *perfect* supplement before and after activities, especially before. Caffeine dehydrates. 200mg is enough to do just that. So then while you play your sport you’ll drink too much water (or so cleverly put, DHMO), move slower, probably get cramps, and perform worse.

Caffeine induced energy is also the wrong kind of energy you need for sports, it inhibits controlled motions and promotes poor performance.

Dr. Pepsi November 27th, 2007 9:57 pm

Caffeine is delicious.

Widgett Walls November 27th, 2007 11:05 pm

Oh that’s hilarious. I posted the video for this just today and had no idea it was real. I figured it was just the Fox-sponsored “sequel” to Powerthirst. Nice.

Brawndo November 27th, 2007 11:31 pm

“Dusty: So then while you play your sport you’ll drink too much water, move slower, probably get cramps, and perform worse.”

Not if your sport is WINNING

Caffeine Fiend November 28th, 2007 1:25 pm

Yeah well I was about to ask – what is DHMO? Dihydrogen Monoxide = H2O = water…

HOBOBOB November 28th, 2007 8:40 pm

James..I love you even more now…cocaine was awesome, I can’t wait for this stuff bro

HOBOBOB November 30th, 2007 8:58 pm
HOBOBOB November 30th, 2007 8:59 pm

oops, didn’t see he already posted it, go ahead and deny that one. grr i want this stuff now :p

asdf December 3rd, 2007 5:50 pm

In the future our plants will be watered with brawndo and it will come out of drinking fountains, in fact it will replace water all together.

Brawdo: The Thirst Mutilator. is taken from a movie called “Idiocracy” with Luke Wilson. Good Movie, Will try the drink just because of that.

Dusty December 5th, 2007 6:15 pm

Brawndo: That was one of the most poorly thought out and pointless comments I’ve ever seen on this site.

garrett December 10th, 2007 1:59 pm

I am sitting here looking at the four cans that just came in and I’m already thinking about crushing skulls. I’m gonna get right on this one and let you know how it goes.

EnergyThis.com December 16th, 2007 10:47 am

Just recieved some samples from Brawndo on Friday and had one… It tastes good and felt good. We’re working with them to possibly join our website.

Good stuff!

Chris April 21st, 2008 12:02 pm

I’m sad to report than an all-Brawndo diet seems to be killing my plants. Please advise.

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