What’s a Vitality Drink? And Is Guarana Better?
“Vitality” is a marketing term that is being used to distinguish between different kinds of energy drinks.
Case in point: Marquis Platinum Vitality Drink (try saying that mouthful when you’ve gone a whole day without caffeine).
It’s a “vitality” drink because it doesn’t have the usual formula of synthetic caffeine and High Fructose Corn Syrup.
Instead – the Marquis (which presumably you pronounce “markee”) has things like Aloe Vera, CoQ10, Guarana, Green Tea Polyphenols, Pine Bark Extract, Fructose, and ZSweet.
ZSweet is a zero-calorie commercial sweetener made from erythritol.
So… we have a vitality drink rather than an energy drink.
Is caffeine from “natural” sources (such as guarana, coffee beans, etc) any better for you than synthetic caffeine? Well… there is a difference. Some time ago I came across this article (from a sleep conference of all things).
“What we found was that at the 270-minute mark we tended to see some benefits on motor performance of guarana over placebo,” [...] “We think that’s probably because the caffeine in guarana is bound up in complex tannins that mean it is released slower so you don’t get the high from it as quick.”
It appears that caffeine from Guarana hits the body slower that straight caffeine – which arguably provides a more sustainable energy source.
As for the Marquis Platinum: It’s intended to be a mixer at clubs and the like. So what’s the point of slurping Aloe Vera and Pine Bark when you are tossing down Vodka?
I’ll tell you the point: It’s a cosmeceutical breakthrough! (Okay so I borrowed that term from the Marquis site). All that alcohol will punish your liver – but don’t worry – the cosmeceuticals will keep you young.
One more thing: How much caffeine in the Marquis? We don’t know because it is a… proprietary blend.
7 Comments
but if you check the bawl can/bottle, it says “guarana flavor”
Bawls claims to be guarana soda… really, I don’t think it packs much punch. Coming in at 6.67 mg/oz, it has a pretty low concentration of caffeine. I mean, a Full Throttle hardly makes me blink and it has 9 mg/oz. But, in Bawl’s defense, it shares its name with me and it tastes delicious. Now if we can just get caffeine amounts on Marquis, we could compare it to Bawls and see how it stacks up.
where will they be selling this stuff…or where can i buy it.
you can buy it on their website http://www.drinkplatinum.com
I was drinking it all night at PM in NYC and woke up expecting the worst, and no hangover. lovely stuff
deafinatly an interesting read,il have to try one of these if i ever come across them .
tried one today and loved the fresh flavor + felt vigor…where and when can i get more?
We sell a lot of the Bawls Guarana and Bawls Guaranexx..
Interesting blog post… Because of this I’m going to drink a Bawls instead of a Kabbalah and see how I feel.
I drink whatever is in the fridge and as you can imagine with selling over 90 different energy drinks we never stick to one. We simply break a case and give each one a test. Of course I have my favorites though.